Consumer Buying Behavior Comparison in Marketing Strategies Essay

In order to help creating saucily offerings, improving communication, organizing delivery and, eventually, increasing the sale. It is measur fitted to understand the consumer purchase behavior from situational, reputation and favorable aspects. This paper will presently discuss the marketing strategies of devil goliath retail department stores, Walmart and Macys, in basis of customer buying behaviors.Macys atmospheric settings provide strong stimuli for its customers. First, every season, Macys puts up different window showcases to confront its classic and artistic tastes. Also, different close colors argon used in its shopping environment. These seasonal changes should be able to boost the sale of the fashion appargonl. Secondly, Macys decorates different themes for different holidays, such as Easter, M some others day, Halloween, Christmas, etc. the give shopping behaviors are probable bring forth by these themes. Thirdly, Macys always plays a comfort and light backg round music, customers would travel by more time into shopping with a good mood as the text edition points out Peoples moods temporarily affect their spending patterns (Tanner, J., Raymond, M. & Schuster, C, 2001)On the other hand, it seems that Walmart pays a lot of attention to the shoppers personality factors. First, Walmart concentrates on the idea of m adepty livery. Walking into a Walmart, the Rollback tags with cardinal comparing prices are everywhere.The economical shoppers would study more on the prices. Secondly, customers who prefer one stop shopping might gamble that Walmart, with its stock of food, toy, auto parts, etc, is more well-provided than other shopping centers. Thirdly, Walmart shelves as seen on TV items and dollar items along the break to affect the shopping decisions. While postponement in the checkout line, customers are likely to pick up these items as they are categorized as low-involvement products.Moreover, social factors are also well conside red by these two retail giants. In terms of social class, Macys focuses more on the middle-class families whereas Walmart targets on the customers with standard income. Wal-Mart exclusives have a mean household income of about $57K (Scarborough Research, 2005). Also, the products, Walmart is selling, consist the main stream of a geographic culture whereas Macys might fulfil some groups with special subculture interests such as high-end golf clubs or perfumes. In sum, consumer buying behavior is a very authoritative element in the marketing strategies of a company. Situational, personality and social factors will forge the consumer buying behavior dramatically.