Hul Vijeta Essay

Taking learnings from earlier years, a successful redemption programme was implemented, reducing liability substantially. To maximise redemptions by all whoselsalers in the network in the most efficient manner, thereby reducing HUL’s liability. Challenge: To overcome problems faced in previous redemption drives i. e. poor attendance, long waits and wasted agency resources for visiting cities with gift/ rewards vendors. And to maximise redemptions, given the background and geographical spread of venues. Objective Challenge Target Audience HUL’s wholesalers, ( Vijeta Programme members) primarily small businesses, who have stiff targets and are wooed by schemes from competition. They earn reward points on every purchase and can redeem them for gifts. â€Å"Redeem your points for rewards in your own city â€Å"- that was the theme. Given that it is an annual event, the task was to create ‘a difference’: This was done by creating a dedicated †¢ Vijeta AV †¢ Invites to event. Event collaterals:Backdrops A 74 city redemption drive over 2 days in the cities with maximum points’ liability. . Day one for Platinum and Gold members, Day 2 for Silver. 2. A formal invite with members’ Vijeta points personalised, sent well in advance. 3. 3 Teams of 4 students each per zone ( instead of Agency resources) managed the redemption events with daily reports to a Direxions coordinator. 4. HUL received transaction reports within 48 hours of the transaction being done! Direxions coordinated with vendors to ensure that the value, quality and supply/ quantity of products was commensurate with expectations and demand. 6. A soft copy of all points in each city to enable correct rewards being redeemed 1. 30,000 reward requests requested nationally 2. Rs. 100 Million worth of rewards redeemed.

Britannia Biscuit Research Paper Essay

Britannia -the ‘biscuit’ leader with a history-has withstood the tests of time. Part of the reason for its success has been its ability to resonate with the changes in consumer needs-needs that have varied significantly across its 100+ year epoch. With consumer democracy reaching new levels, the one common thread to emerge in recent times has been the shift in lifestyles and a corresponding awareness of health. People are increasingly becoming conscious of dietary care and its correlation to wellness and matching the new pace to their lives with improved nutritional and dietary habits. This new awareness has seen consumers seeking foods that complement their lifestyles while offering convenience, variety and economy, over and above health and nutrition. Britannia saw the writing on the wall. Its â€Å"Swasth Khao Tan Man Jagao† (Eat Healthy, Think Better) re-position directly addressed this new trend by promising the new generation a healthy and nutritious alternative – that was also delightful and tasty. Thus, the new logo was born, encapsulating the core essence of Britannia – healthy, nutritious, and optimistic and combining it with a delightful product range to offer variety and choice to consumers. INTRODUCTION TO THE INDUSTRY BISCUIT INDUSTRY IN INDIA – AN OVERVIEW âž ¢ Biscuit industry in India in the organized sector produces around 60% of the total production, the balance 40% being contributed by the unorganized bakeries. The industry consists of two large scale manufacturers, around 50 medium scale brands and small scale units ranging up to 2500 units in the country, as at 2000-01. The unorganized sector is estimated to have approximately 30,000 small & tiny bakeries across the country. âž ¢ The annual turnover of the organized sector of the biscuit manufacturers (as at 2001-02) is Rs. 4,350 crores. âž ¢ In terms of volume biscuit production by the organized segment in 2001-02 is estimated at 1.30 million tonnes. The major Brands of biscuits are – Britannia, Parle Bakeman, Priya Gold,Elite,Cremica, Dukes, Anupam, Horlicks, Craze, Nezone, besides various regional/State brands. âž ¢ Biscuit industry which was till then reserved in the SSI Sector, was unreserved in 1997-98, in accordance with the Govt. Policy, based on the recommendations of the Abid Hussain Committee. âž ¢ The annual production of biscuit in the organized sector, continues to be predominantly in the small and medium sale sector before and after de-reservation. The annual production was around 7.4 Lakh tonnes in 1997-98 in the next five years, biscuit production witnessed an annual growth of 10% to 12%, up to 1999-00. âž ¢ The annual Growth showed a decline of 3.5% in 2000-01, mainly due to 100% hike in Central Excise Duty (from 9% to 16%). Production in the year 2001-02 increased very marginally by 2.75% where in 2002-03 the growth is around 3%. âž ¢ The Union Budget for 2003-04 granted 50% reduction in the rate of Excise Duty on Biscuit i.e. from 16% to 8%. The Federation’s estimate for the current year indicates a growth of approximately 8% to 9%. âž ¢ However the average utilization of installed capacity by biscuit manufacturers in the country has been a dismal 60% over the last decade up to 2001-02. âž ¢ Though dereservation resulted in a few MNCs, i.e. Sara Lee, Kellogs SmithKline Beecham, Heinz etc entering the biscuit industry in India, most of them, with the exception of SmithKline Beecham (Horlicks Biscuits), have ceased production in the country. âž ¢ On the other hand, import of biscuits, especially in the high price segment has started from 1998-99, but however, the quantum of imports has not so far increased alarmingly and has remained at around 3.75% of the consumption of biscuits in the country in the year 2001-02. However, recent imports from china industries cheaper verities of biscuit, needs to be examined with cautions, especially in the context of the price as the low margin based domestic industry, which is operating at 60 % of the total installed capital. Exports of biscuits from India have been to the extent of 5.5% of the total production. Exports are expected to grow only in the year 2003-04 and beyond. âž ¢ Biscuit is a hygienically packaged nutritious snack food available at very competitive prices, volumes and different tastes. According to the NCAER Study, biscuit is predominantly consumed by people from the lower strata of society, particularly children in both rural and urban areas with an average monthly income of Rs. 750.00. âž ¢ Biscuit can he broadly categorized into the following segments: (Based on productions of 2000-01) Glucose 44% Marie 13% Cream 10% Crackers 13% Milk 12% Others 8%. âž ¢ . FBMI ( Federation of Biscuit Manufacturer’s of India ) is an association of all the biscuit manufacturers of India. Major players include Britannia, Parle, ITC, Priyagold, Windsor etc. âž ¢ In recognition of industry’s obligations towards the community, being a part of it, biscuit manufacturers supply biscuits to the social welfare agencies in all States for the benefit of school children, senior citizens and other needy sections of the society. FBMI ( Federation of Biscuit Manufacturer’s of India ) Members have always responded positively to our appeal as also by the Government, to rush truck loads of biscuits to the people affected by earthquakes, floods, famine etc. These members have also participated in supplying biscuits to the people of war ravaged Afghanistan and presently to the Iraqi people, under the aegis of the UN. âž ¢ As regards the consumption pattern is concerned. surveys and estimates by industry from time to time indicate the avera ge consumption scenario in the four Zones have been more or less close to each other, as below: 1. Northern States: 28% 2. Southern States: 24% 3. Western States: 25% 4. Eastern States: 23% [pic] âž ¢ Though India is considered as the third largest producer of Biscuits after USA and China, the per capita consumption of biscuits in our country is only 2.1 Kg., compared to more than 10 kg in the USA, UK and West European countries and above 4.25 kg in south cast Asian countries, Le. Singapore, Hong Kong, Thailand, Indonesia etc. China has a per capita consumption of 1.90 kg, while in the case of Japan it is estimated at 7.5 kg. âž ¢ In view of the meager per capita consumption even as penetration of biscuits manufactured by the organised sector, into rural areas in India, has been very good during the last 10 years, as also in the metro and other cities, small towns etc. However, in spite of this, the industry has not been able to utilize about half of their installed capacities. âž ¢ Biscuit is a comparatively low margin food product in the PMCG (Packaged Mass Consumption Goods) sector. The commodity is also price sensitive, as a consequence of which, even when the Excise Duty was doubled on biscuits in 2000-01 biscuit manufacturers, including the major brands, were not able hike MRPs to the extend of the steep increase in the Duty. Taxation, both Central Excise Duty as also State Sales Tax, other miscellaneous levies i.e. turnover tax, local area tax, mandi taxes, purchase tax, Octroi etc., has been a major deterrent in the growth of the biscuit industry. The CII Study Report has identified Biscuit as one of the products that should treated as â€Å"Merit Good for the purpose of liberal tax policy both by the Centre and States. âž ¢ Besides lack of technology upgradation in manufacturing, packaging etc has also been a factor affecting our industry, along with inadequate financial credit and support particularly for the medium and small scale biscuit un its. âž ¢ On the other hand, the Government of India has identified food processing industries as a priority area to be encouraged for growth and development and created the Ministry of Food Processing Industries (which was till then a Dept in the Ministry of Agriculture), headed by an Ministry of State with Independent charge. âž ¢ Biscuit manufacturing as well as other bakery products like Bread etc are agro based industries, with the major inputs – wheat flour/atta sugar, milk vanaspati/vegetable oil etc all being agriculture produces. âž ¢ Industries such as Biscuit are also languishing as they are not able to achieve their potentials for higher production, in the absence of the concrete food Processing Industry Policy. FBMI in close coordination with other organizations and apex Chambers, initiated to urge the Govt of India to formulate a comprehensive Policy Document, for smooth growth and harmonious development of the industry. The Food Processing Industry Policy, which has been evolved as a result of various workshops, deliberations and representations by a large cross section of food processing industries, is yet to be finalized. It is hoped that the Ministry of Food Processing Industries, GOI would initiate action for implementation of the Policy expeditiously. âž ¢ According to the production figures of members available upto the calendar year 2003, the total production was 625000 tonnes as against 475000 tonnes in the previous year. The production of biscuit for the last 11 years is as under: âž ¢ 1993 – 167750 1994 – 180526 1995 – 202567 1996 – 222371 1997 – 362000 1998 – 400000 1999 – 425000 2000 – 450000 2001 – 465000 2002 – 475000 2003 – 625000 Note: the production of members of FBMI consist of 50% (approx.) of the total production of biscuit in the organized sector. INTRODUCTION TO THE COMPANY HISTORY The story of one of India’s favourite brands reads almost like a fairy tale. Once upon a time, in 1892 to be precise, a biscuit company was started in a nondescript house in Calcutta (now Kolkata) with an initial investment of Rs. 295. The company we all know as Britannia today. The beginnings might have been humble-the dreams were anything but. By 1910, with the advent of electricity, Britannia mechanized its operations, and in 1921, it became the first company east of the Suez Canal to use imported gas ovens. Britannia’s business was flourishing. But, more importantly, Britannia was acquiring a reputation for quality and value. As a result, during the tragic World War II, the Government reposed its trust in Britannia by contracting it to supply large quantities of â€Å"service biscuits† to the armed forces. As time moved on, the biscuit market continued to grow†¦ and Britannia grew along with it. In 1975, the Britannia Biscuit Company took over the distribution of biscuits from Parry’s who till now distributed Britannia biscuits in India. In the subsequent public issue of 1978, Indian shareholding crossed 60%, firmly establishing the Indianness of the firm. The following year, Britannia Biscuit Company was re-christened Britannia Industries Limited (BIL). Four years later in 1983, it crossed the Rs. 100 crores revenue mark. On the operations front, the company was making equally dynamic strides. In 1992, it celebrated its Platinum Jubilee. In 1997, the company unveiled its new corporate identity – â€Å"Eat Healthy, Think Better† – and made its first foray into the dairy products market. In 1999, the â€Å"Britannia Khao, World Cup Jao† promotion further fortified the affinity consumers had with ‘Brand Britannia’. Britannia strode into the 21st Century as one of India’s biggest brands and the pre-eminent food brand of the country. It was equally recognised for its innovative approach to products and marketing: the Lagaan Match was voted India’s most successful promotional activity of the year 2001 while the delicious Britannia 50-50 Maska-Chaska became India’s most successful product launch. In 2002, Britannia’s New Business Division formed a joint venture with Fonterra, the world’s second largest Dairy Company, and Britannia New Zealand Foods Pvt. Ltd. was born. In recognition of its vision and accelerating graph, Forbes Global rated Britannia ‘One amongst the Top 200 Small Companies of the World’, and The Economic Times pegged Britannia India’s 2nd Most Trusted Brand. Today, more than a century after those tentative first steps, Britannia’s fairy tale is not only going strong but blazing new standards, and that miniscule initial Investment has grown by leaps and bounds to crores of rupees in wealth for Britannia’s shareholders. The company’s offerings are spread across the spectrum with products ranging from the healthy and economical Tiger biscuits to the more lifestyle-oriented Milkman Cheese. Having succeeded in garnering the trust of almost one-third of India’s one billion populations and a strong management at the helm means Britannia will continue to dream big on its path of innovation and quality. And millions of consumers will savour the results, happily ever after. HISTORY OF BISCUITS Sweet or salty. Soft or crunchy. Simple or exotic. Everybody loves munching on biscuits, but do they know how biscuits began? The history of biscuits can be traced back to a recipe created by the Roman chef Apicius, in which â€Å"a thick paste of fine wheat flour was boiled and spread out on a plate. When it had dried and hardened it was cut up and then fried until crisp, then served with honey and pepper.† The word ‘Biscuit’ is derived from the Latin words ‘Bis’ (meaning ‘twice’) and ‘Coctus’ (meaning cooked or baked). The word ‘Biscotti’ is also the generic term for cookies in Italian. Back then, biscuits were unleavened, hard and thin wafers which, because of their low water content, were ideal food to store. As people started to explore the globe, biscuits became the ideal traveling food since they stayed fresh for long periods. The seafaring age, thus, witnessed the boom of biscuits when these were sealed in airtight containers to last for months at a time. Hard track biscuits (earliest version of the biscotti and present-day crackers) were part of the staple diet of English and American sailors for many centuries. In fact, the countries which led this seafaring charge, such as those in Western Europe, are the ones where biscuits are most popular even today. Biscotti is said to have been a favorite of Christopher Columbus who discovered America! Making good biscuits is quite an art, and history bears testimony to that. During the 17th and 18th Centuries in Europe, baking was a carefully controlled profession, managed through a series of ‘guilds’ or professional associations. To become a baker, one had to complete years of apprenticeship – working through the ranks of apprentice, journeyman, and finally master baker. Not only this, the amount and quality of biscuits baked were also carefully monitored. The English, Scotch and Dutch immigrants originally brought the first cookies to the United States and they were called teacakes. They were often flavoured with nothing more than the finest butter, sometimes with the addition of a few drops of rose water. Cookies in America were also called by such names as â€Å"jumbles†, â€Å"plunkets† and â€Å"cry babies†. As technology improved during the Industrial Revolution in the 19th century, the price of sugar and flour dropped. Chemical leavening agents, such as baking soda, became available and a profusion of cookie recipes occurred. This led to the development of manufactured cookies. Interestingly, as time has passed and despite more varieties becoming available, the essential ingredients of biscuits haven’t changed – like ‘soft’ wheat flour (which contains less protein than the flour used to bake bread) sugar, and fats, such as butter and oil. Today, though they are known by different names the world over, people agree on one thing – nothing beats the biscuit! Some interesting facts on the origin of other forms of biscuits: The recipe for oval shaped cookies (that are also known as boudoir biscuits, sponge biscuits, sponge fingers, Naples biscuits and Savoy biscuits) has changed little in 900 years and dates back to the house of Savoy in the 11th century France. Peter the Great of Russia seems to have enjoyed an oval-shaped cookie called â€Å"lady fingers† when visiting Louis XV of France. The macaroon – a small round cookie with crisp crust and a soft interior – seems to have originated in an Italian monastery in 1792 during the French Revolution. SPRING-uhr-lee, have been traditional Christmas cookies in Austria and Bavaria for centuries. They are made from a simple egg, flour and sugar dough and are usually rectangular in shape. These cookies are made with a leavening agent called ammonium carbonate and baking ammonia. The inspiration for fortune cookies dates back to the 12th & 13th Centuries, when Chinese soldiers slipped rice paper messages into moon cakes to help co-ordinate their defense against, Mongolian invaders. .

Comparing Medieval Art to Renaissance Art Essay

Medieval art period Medieval art covers a large scope of time. The period covered over 1000 years of art in Europe, Middle East and North Africa. The period was characterized by major art movements based on national art and regional art. There was also the aspect of revivals and artists crafts. Art historians have been successful in classifying medieval art into major periods and styles. This is often characterized with significant difficulty. The major periods of art in medieval period include, the early Christian art, the migration period art, the insular art, the Pre Romanesque art, and lastly the Romanesque art. Gothic art was also a prominent period on medieval art. In addition to these periods, each region which later became nations had its own distinct artistic style. Medieval art was basically produced in a large array of media (Veronica, 2008). The works have remained significant and large in number. They include illuminated manuscripts, stained glass, sculptures and mosaics. Paintings were als o a common occurrence during this period. Historians have pointed out that medieval art in Europe grew as a result of artistic heritage that highly influenced by the Roman Empire. There is also an influence of iconographic traditions in this art period. It has been noted that these artistic source we mixed with what warfare to as barbarian artistic culture of northern Europe to provide excellent pieces of art. Byzantine art was one of the most influential arts during medieval time. This art form was basically influence by the Byzantine Empire and went on to be accepted in major areas. From the period of the late antique in the medieval period, there emerged the Byzantine Art (Veronica, 2008). Although it basically originated from the catholic Europe, the art was embraced by all as a result of its originality. During the period of 730 to 843, there were a large number of icons that were destroyed and therefore very little remain today to present the originality of this era in medieval art. From the medieval eras, there came prominent artist by the name of Michelangelo di Lodovico Buonarroti, commonly known as Michelangelo. The most famous piece by Michelangelo was his art work done on the Sistine Chapel in Rome: the scenes from Genesis on the ceiling and The Last Judgment in the altar wall. His works were inspired by the developments of the time. His works encompassed rhythm and contrast in a way that brought out the basic details of the artistic works. He used dull colors to reflect his somber mood while also embracing balance as a way of inspiring the generations. Most of his notable artistic works were influenced by color and balance. He used these two aspects of art to bearing out a message through his works. There is a major understanding the medieval art period was the real cause for the developments in the renaissance period (Lawrence, 2007). It is also argued by historians that as a result of the best steps taken by artists of the medieval period especially the late medieval period, the artists of pre renaissance period were able to build their trade. The argument is informed by the fact that during the late medieval period, there were early renaissance period artistic representations that were present. There is the basic understanding that the two periods ran concurrently for a certain period of time before they partied ways. The later medieval period gave rise to the early renaissance period. Renaissance Art Renaissance Art period is conceivably one of the utmost celebrated art periods in the history of mankind. The period was characterized by a wide array of disincentive artistic talent that put paint to work producing excellent results. Some of the notable artists of this period include Leonardo da Vinci, Robert camping, Santos Botticelli, Raphael and titian. There have been arguments in the artistic historical world whether the period was the best period in the history of art. Renaissance art originated from the renaissance period (Johnson, 2009). According to art historians, the period was characterized by sculpture, painting and decorative arts that formed the renaissance period in history. The period emerged with its distinct style in about 1400 parallel to developments in philosophical, literary and musical industries. The period art is referred to as the rebirth of ancient traditions and has its roots in the classical antiquity. The period has transformed by the absorption of recent developments to give a different approach to art in the northern Europe through application of contemporary scientific knowledge. The renaissance art period was also characterized by the renaissance humanist philosophy that spread throughout the western history. This affects both the artists and the patrons of their works. There was a development of new techniques and also new artistic sensibilities. The renaissance period was basically the time from medieval period to early modern age. One of the most respected pieces of art of this period was the Last Supper by Leonardo da Vinci. The artistic representation of the last supper has been addressed as one of the unsurpassed in the history of mankind. This has given Leonardo da Vinci an upper hand among his peers of the renaissance period. The absorption of recent developments in the early modern age characterized a radical shift in renaissance art. It is believed that this change of tact formed the basis for the new approach on the aspect of artistic representation of ideas. Historical facts show that early renaissance art was infarct produced parallel with the late medieval art. By 1500, the renaissance part was declared the better of the time thereby prevailing over the late medieval art. The late renaissance art was later called mannerisms and developed to become a fully fledge artists pattern. This pattern took distinctive attributes of each region and merged them together (Johnson, 2009). The proto renaissance period was basically I Italy and ran from 1280 to 1400. By the late 14th century, Italy had already been introduced to the new version of the renaissance era. That period was characte4rise by outstanding arts like the sculpture of Nicola Pisano and also Giovanna Pisano. There was a major development in figurative painting where precedence was set on naturalistic and three dimensional approaches that classified the classics it into different categories (Charles, 2009). The period was viewed as aim of classifying and rebirth of art from different perspectives. Leonardo da Vinci work captured all the major aspect of art including color, balance rhythm and balance. He used bright colors in his trademark works including the Last Supper. The use of bright colors was restricted to the foreground on f the pictures while the background was characterized by dark colors. In conclusion, there was an aspect of balance in both periods as they seek to balance different occasions with specific colors. There is a major understanding that both works have a similar approach to balance. The use of rhythm in the latest installations of these works in the periods offered a new way of understanding art. The two periods have emphasized on the need to build themes based on the current issues of the time. References Charles, A, 2009, ‘Renaissance Art’, Washington: Parkstone International Johnson, A, 2009, ‘Renaissance Art: A Very Short Introduction’, Washington: Oxford University Press Lawrence, N, 2007, ‘Early Medieval Art’, Washington: Oxford University Press Veronica, A, 2008, ‘Medieval Art’, Washington: Oxford University Press

Domestic versus Transnational Terrorism Assignment

Domestic versus Transnational Terrorism - Assignment Example Russian radicals in the 1870s explained that in modern times terrorism defines massive killings of humans through a statement issued politically by nongovernmental political actors. Pacific Tibetan Buddhists among the Chinese are vicious terrorists. Terrorism is the increasing conditions of war, murder, and torture of human beings. This paper will cover the causes of terrorism, terrorist groups, a comparison of the domestic terrorist group ISIS, their origins, goals, methodologies, tactics, and ideologies. Since the taking over of Mosul by the Islamic State of Iraq and al-Sham (ISIS), a state of confusion has increased in the whole world regarding its origin, goals, tactics, objectives, and their nature of attacks. These extreme terrorist attacks have posed a serious threat to peace and security in the whole world. Ongoing recruitments of the young people to these terror groups have threatened the growth and development of many nations (Idachaba, 2015). Terror groups are common in their attacks since they are involved in high jacking of airlines, bombing government buildings, taking over some communities, abducting and kidnapping school children, beheading people among other terror attacks. Terrorism occurs because of religious differences, oppression, grievances that are historical, disobeying international laws, and extreme deprivations of country’s resources resulting in poverty. Expressions of hate in the economic hegemony, profits, frightening, discrimination against the race of people, guilt from certain associations, high and increasing levels of mortality, and extreme anger also cause terrorism in a country (Imre, 2008). The above actions when practised by terror groups cause fear, trembling, panic, and mass deaths among victims. Nongovernmental political actors affect these terrorist practices on human beings.   Terrorist groups are divided into foreign terrorist organizations and domestic terrorist organizations. Examples of foreign terrorist groups include Abe Nidal Organisations, Al-Shabaab, Army of Islam, and Palestine Liberation Front among others. Domestic terrorist organizations include Alpha 66, Army of God, Greenpeace, Jamaal ul-Fuqra among others.     

Critically analyse the evidence for changing patterns in sustainable Literature review

Critically analyse the evidence for changing patterns in sustainable consumption and production of clothing. Looking at the evid - Literature review Example In addition, the report not only examines individuals but also businesses. It assesses the way in which businesses are changing their production strategies in order to take care of the environment too. It investigates on how clothing industries are changing their production ways to keep a pure environment while also producing long term clothes (Ha, 2012, 62). The report also seeks to give evidence of the conservation strategies that have already been put into use; such as the greener business models. The other purpose of the report is to give the approaches that can be used to encourage consumers to adopt better lifestyles that conserve the environment (Henderson & Sethi, 2006, 13). The data used in the report was obtained from the society and reports given by different consumers and cloth industries. Online sources have also been used in order to analyze the reports of individuals who could not be easily reached. Other data sources include journals by scholars about people’s lifestyles in relation to environmental conservation. Different research approaches have also been used in order to obtain the information used. For instance; questionnaires were issued to consumers in order to find out how they had changed their lifestyles in order to conserve the environment. ... The research seeks to give the pattern of the changing lifestyles of people. Outline of the content The report begins with a literature review of past studies made about environmental conservation. This section gives the process that businesses have used in the past in order to achieve their goals about environment. The section also gives the strategies that were used in the past by both producers and consumers. The next section gives the findings of the report. It mainly outlines the evidence for change of consumption patterns of consumers and production patterns for producers. Finally, the section outlines the strategies that can be used to encourage consumers to adopt sustainable lifestyles. The last section of the report gives a conclusion with the key strategies that can be used and the principal findings of the current situation in the economy. This section also gives the recommendations that are to be followed in order to achieve the set objectives. Literature Review Many scho lars have done a lot of research concerning the issue of green clothing and change of individuals’ lifestyles to conserve the environment. Some scholars provide that in order to ensure a green economy, human consumption would have to change (Milani, 2000, 20). Consumption would have to be planned in order to be in accordance with the production so as to keep the markets in operation. This will ensure that while consumers strive to conserve the environment, they will be able to obtain products that help them to accomplish their goals. For instance; consumers can change into renewable energy sources (Gunkel, 2006, 24). This is mainly argued from the point of view that; consumers can decide to change their lifestyles into more

Should Canadian goverment provide privatization of water Research Paper

Should Canadian goverment provide privatization of water - Research Paper Example This has led to water privatization seeming like a practical alternative, as there will be a reduction of waste, sensible pricing and improved distribution. Despite the scarcity of water, lure of profits and promise of an improved economy, it would be vital to remember that there is no substitute for water. Canadian government privatisation of water for trading as a commodity like oil would be detrimental to the welfare of the humanity. There are humanitarian concerns relating to danger attributable to privatizing water that will result to closing out of the poor to its access. This is because prices attached to accessibility of water would not be affordable to majority of the people, leading to further disregard for social welfare, as spread of diseases will be more widespread. Privatizing water will liken it to commodities such as natural gas, which are not essential utilities or even a fundamental human right, and there is also the fear that water trading would lead to ecological destruction as it is a heritage of the Earth. Recently, opponents of privatization have stated that reversing this would be difficult once things go wrong. It would create a scenario where water services would be further privatized all over the country. As time passes, focus will shift to shareholders and not consumers, otherwise taxpayers if water delivery were a state-governed service. This implies that profits gained would go to a sm all number of people, further deepening inequality. If the service remains a responsibility of the state, any profits reaped go to the public implying lower taxes or increased spending in other beneficial activities (Trew). From a corporate perspective, water exportation would be expensive because of shipping costs since water is heavy and returns from it through local selling would not bring back the investment; therefore, financial viability would not be sensible. Looking at the

Tourism and Indigenous Peoples Assignment Example | Topics and Well Written Essays - 1500 words

Tourism and Indigenous Peoples - Assignment Example Looking out over a vast, desolate landscape, the older man responds, â€Å"They can bloody well have it† (Weir, 1981). Aboriginal peoples aren’t just part of this remoteness – for many, they have come to symbolize it. I believe that this impression of the Aborigines is intrinsic to Australia’s cultural self-image, part of a pervasive and dominant national mindset. It has a debilitating effect on efforts to decrease traditional economic disparities and make Aboriginal peoples a productive part of the country’s economic mix. Dislocation is the inevitable product of treating Aboriginal people as novel curiosities, or historic anomalies. Until this perspective changes, I believe an almost carnival image will plague the Aborigines and will likely prove too imposing an impediment to indigenous economic integration. â€Å"The implications of†¦potentially expanding employment disparity is amplified for discrete Indigenous communities because they are remote, and opportunities in what is termed the ‘real’ (or mainstream) economy are extremely circumscribed† As I contemplated this reading, I couldn’t help thinking about a series of television commercials advertising American Indian gambling casinos, which are typically only aired in the early morning hours. To me, this reflects the ingrained cultural disenfranchisement of America’s indigenous peoples, who are surely one of the most notable examples of a culturally and economically disadvantaged native population. Their cultural remoteness has kept them out of America’s economic mainstream as surely as has the Aborigines.’ In America, â€Å"fringe† business opportunities, or tourist businesses that exploit stereotypical notions, are often the only means for economic advancement available to native Americans. I believe this is, or will become, the case with Australia’s indigenous peoples, who

Strategic Managemet of Human Resources Essay Example | Topics and Well Written Essays - 2000 words

Strategic Managemet of Human Resources - Essay Example Its mission seeks to propel the organization as the global leader in innovation of the best products and services. In order to realize its full potential, Microsoft employs the best talent and its chairman Bill Gates upholds that talent utilization and innovation are essential if success is to be attained in the globally competitive environment. As such, the corporation adopts flexible and dynamic human resource strategies and policies to ensure it retains its global competitiveness, diversity and inclusion. Microsoft corporation strategic management of human resources Introduction The current business state refers to how the key functions of an organization (Microsoft); including messaging systems are currently attaining or tying to achieve the organization’s business goals. The current business state is the starting point in determining what needs to adjust in order to obtain to the desired business state. In order to propel the business to the desired levels, it is essentia l to understand the business model or models that an enterprise uses. It is also essential to evaluate the current business model and any other model that a corporation plans to implement in the future. Businesses usually look at projects of major impacts like Microsoft’s Exchange Server 2007 infrastructure design project as an opportunity to shift their model or strategy. An enterprise also uses a major project to enhance its position in the industry or change its internal operations. The current state of the Microsoft Corporation in terms of external influences (pestle) Microsoft is making changes to its current business model, embracing radical, inventive and new thinking, assimilating other companies and technologies in its domains. Microsoft is currently pursuing yahoo to enhance its competitive merit in the search business. The corporation has also joined other companies in dominating the market for cloud computing. Cloud computing is a domain that entails a centralized storage and information processing. The shift towards cloud computing could lessen the role of desktop computers and the servers and other equipments run by numerous corporations. The current strategic approach entails diversification through acquisition of complementary businesses that could be future rivals. It also shifts its marketing focus to tangle with Google over the search engine issue. However, Google and yahoo are some of the competitors to the Microsoft’s internet explorer (IE) (Hill & Jones, 2012, p 36). Microsoft is under external influence by the government to do certain activities following a suit by the Europe union. The U.S department of justice ordered that consumers ought to have a choice on what Windows features are obligatory in any fitting of the operating system. Furthermore, Microsoft has to reveal certain facts to third party developers to make software that better fits with Windows. In terms of external business; Microsoft faces a serious threat on its monopolistic practices as other players like the IBM Corporation and the Sun Microsystems seek protection from the European Union. These complementary corporations exert external pressure on Microsoft, which sometimes results in financial costs. For instance, Microsoft was fined $613 million in 2008

Achieving a goal Essay Example | Topics and Well Written Essays - 750 words

Achieving a goal - Essay Example I was born in Saudi Arabia and ever since my childhood, I had set my goals and ambitions. I wanted to move ahead in my career and achieve the best possible education so that I could excel in my field. I dreamt of going to the United States for the purpose of studying English and then getting enrolled in a university for the attainment of quality education. I kept on working towards my aim and I was very focused and determined to fulfill my goal. I believe that hard work never goes unpaid and my hard work was also not wasted. I succeeded in achieving my goal and hence proved the fact that determination and hard work can make a person succeed. I am a Saudi national and I completed the initial years of my studies in Saudi Arabia. I aspired to learn English language and have a good grip over the language. English is an international language which is understood and spoken globally. It is for this purpose that I wanted to speak this language fluently and be able to communicate as well as understand English perfectly. I was focused to attain this goal and to accomplish this aim in the best possible manner. I needed a good stand in the form of an institution that would provide me with classes of English language up to the international standards. At the same time, my other objective was that I wanted to pursue my further studies in the United States owing to the fact that I wanted to obtain quality education which would make my future secure as well as broaden my knowledge and perspectives. I understood the fact that by enrolling in a University in the United States I would actually gain good knowledge and I would have a good stand in my field and profession. I kept this aim in my mind and I continued to study in school in Saudi Arabia. I was very ambitious and hence I was fully aware of the fact that I would have to struggle all along to fulfill my aims and aspirations. I got a chance and I moved to the United States for the purpose of increasing my knowledge and edu cation. My first aim was to learn English language which would assist me in gaining further education. I was well aware of the fact that if I did not learn English in a proper manner, I would not be able to pursue my further studies at the university without difficulty. I joined an English school. It was not very easy to cope up with the lessons but I put in all my efforts as I did not want to let go of my goal after being so near to accomplishment and success. I worked hard all along and my efforts did not get wasted. I finally completed my course of English language and this achievement made me even more confident. It served as a push for me that I should stick to my aim and move ahead and start to search for good universities for further studies. I was very motivated and I now wanted to see myself graduating from a University in the United States. I understood the fact that this was my second goal and it would not only make me happy but it would also be a reason of pride for my f amily in Saudi Arabia. I applied for enrollment in many universities and I succeeded in getting admission in one of the universities of my choice. I am now enrolled in a university in the United States and doing my first semester. I fulfilled my goals and made my dream come true. A person should always keep on striving and working hard towards achieving what they want. I set a goal for myself ever since I was a child. I was very determined and I put in all my efforts so that I could fulfill my goals and succeed in my career as well as my life. I learnt English in the best possible manner and I am currently a student in a reputable

Haemathology-oncology practice Assignment Example | Topics and Well Written Essays - 2000 words

Haemathology-oncology practice - Assignment Example Based on the reports of that test, Ruth was informed that she has acute lymphatic leukemia (ALL) and will need to commence chemotherapy with Cyclophosphomide, Cytarabine and Mercaptoprine for which Hickman line was inserted and kept in situ. She received 4 cycles of chemotherapy until this admission when she got admitted for a complication, febrile neutropenia On this admission, the sixth one since her diagnosis, Ruth presented with fever. On examination, she was febrile, feeling unwell, tearful and anxious, and feeling hot and cold. Her temperature was 38.4C and heart rate 115 beats per minute. Neutrophil count was 0.3 percent, which is suggestive of severe neutropenia. Septic screen was done which included urine culture and sensitivity, stools culture and sensitivity, sputum examination and a full blood count. Chest x-ray and throat swab also was done. Intravenous fluids were commenced as per her weight and first line broad spectrum antibiotics as per hospital protocols were prescr ibed. Problem-1: Chemotherapy-related neutropenia Overview of the problem Ruth is diagnosed with febrile neutropenia.... Neutrophils are very important for innate immunity and comprise the first cellular component of any inflammatory response (Friese, 2006). Neutropenia is common adverse effect of cytotoxic chemotherapy (Brien et al, 2006). This condition typically occurs in the presence of other side effects and these concurrent events affect the quality of life of the patient. Other side effects include asthenia, anorexia, vomiting and dehydration. In addition to these events various precautions that are taken to minimise neutropenia also affect the quality of life. The degree of febrile neutropenia also influences the intensity of adverse events (Padilla and Ropka, 2005). The duration of chemotherapy induced neutropenia is typically 7-10 days (Friese, 2006). The blood culture of Ruth grew staphylococcus aureus. Urine and other cultures were negative. The staphyloccus aureus was resistant to vancomycin. Hence her antibiotics were changed to meropenem and gentamycin. Ruth was constantly monitored for improvement both through physical examination and laboratory tests. This is because, neutropenia is associated with significant morbidity and mortality because of the increased risk of developing infections that could be life threatening. The risk of infections correlates with drop 0f absolute neutrophil count and those with severe neutropenia (ANC < 0.5 ? 109/L) are at greatest risk of developing infections which are life threatening. In Ruth, the neutropenic count was 0.3 and she presented with only fever. More often than not, infection due to neutropenia manifests as just fever and hence presence of fever in neutropenic patients warrants close monitoring (Padilla and Ropka, 2005).

French and Indian War Essay Example | Topics and Well Written Essays - 1000 words

French and Indian War - Essay Example The Construction of fortresses in the Ohio valley was also a cause of the war. In 1750, a group of Virginian businessmen secured themselves about 500,000 acres in Ohio valley for settlement. This same piece of land had earlier been claimed by Joseph Celeron for France; the French did so to prevent the British from further expanding into the French colonies and, therefore, begun to construct fortresses on Ohio valley, which made, the British suspicious (Santella 45). This move made the British suspicious and they begun constructions of fortresses and army preparations to counter the French. These army preparations can be regarded as the main cause of the war. Different religious affiliations were also a key concern. The French who had earlier settled in America were Catholics, and they felt threatened since the many violent Indians were non Catholics. The Britons had religious freedom and also felt threatened by the French catholic. This was an ideological difference rather than political; it contributed to the war. Economical differences between France and the British also led to the war. Since both the French and the British were traders, need arose to increase the market base. As a result, the two countries fought to acquire more space for trading and also a market to sell their commodities (Calloway 41). Dispute of the confluence of the Allgney and Monongahela River caused the war. The two rivers situated in the present day Pennsylvania and, Pittsburgh were a main concern for the two colonialists; each wanted to take full control. Consequently, a war erupted between the Native American soldiers and the French soldiers. The French lea ders from Quebec sent the military to discourage the Indian from trading with the British people in that region. Massacre of some French by the Indians also contributed to the war; the Indians were colonies of the British. Their soldiers got directions from George Washington to kill the French. This massacre forced George to surrender and withdraw from further fighting (Calloway 43). The British had not formally declared war on France. The British military, leader Duke organized a series of campaigns designed to cease the French rule in North America. The Generals led attacks against the French in the regions where the French had built fortresses; this was done

The path of blood Essay Example for Free

The path of blood Essay The path blood take from the right femoral vein to lower lobe of the right lung via the pulmonary artery is as follows; we start in the right femoral vein which is located in the thigh and travel to the right external iliac vein. Blood from the femoral vein emptiness in the inferior vena cava but first must travel through the external iliac. The iliac vein joins with the inferior vena cava. The inferior vena cava takes deoxygenated blood form the lower limbs of the body to the right atrium (Thibodeau, Patton, 2008. ). Following the inferior vena cava we travel in to the right atrium of the heart. The purpose of right atrium of the heart is to receive deoxygenated blood from the body through the inferior vena cava and pump it into the right ventricle (MedicineNet.com, 2012). Once we are ready to leave the right atrium we go into the right AV valve (AV is atrioventricular or cuspid, (Thibodeau, Patton, 2008.).The AV valve stops blood from flowing backwards and every time the heart beats the valve opens and closes. The AV valve allows blood to flow into the right ventricle. But before blood goes into the right ventricle it has to travel through the tricuspid valve. The tricuspid valve along with AV and SL are all structures that prevent blood from flowing backwards (Thibodeau, Patton, 2008.). So we now know that the right ventricle receives deoxygenated blood from the right atrium, but what we don’t already know is that the right ventricle sends the [continues]

Whether The Marketing Mix Contributes on the Success of Wal-Mart

Whether The Marketing Mix Contributes on the Success of Wal-Mart Introduction The marketing mix, as a paradigm, has been keeping applied in business since it was merged more than 50 years ago. Many companies are still using it as a guide in marketing (Zineldin, 2007) to gain more competitive power in the market. The activities integrated in marketing programmes to create, communicate, and deliver value for consumers were classified into product, price, promotion and place in marketing mix tool by McCarthy (cited in Davies et al., 1995) in 1960, and Kotler et al. (2009) defined the sub activities of each element of the 4Ps: product variety, quality, services, etc for Product; list price, discounts, allowances, etc for Price; sales promotion, advertising, public relations, etc for Promotion; and channels, coverage, locations, transport etc for Place. By using the guide and adjusting the elements and the sub activities of them, companies can find a marketing strategy suitable for both the industry and the organizations. Although the application of the marketing mix seems to be different among industries, it still has influences on the businesses in extents. To see whether the marketing mix can work to the achievements of the organizations, the strategies and the application of the marketing mix of Wal-Mart, the largest retailer in the world, can be a great choice to analyze. As a well known hypermarket business leader, Wal-Mart serves customers and members more than 200 million times per week at more than 8,650 retail units under 55 different banners in 15 countries (Anonymous, 2010), and it is still extending its business globally. This essay will analyze the contribution of the marketing mix on the success of Wal-Mart, and a brief scheme of improvement will also be looked at. Product As a retailer, the term product can be divided into two parts, the retailing service to suppliers, and the products and services to customers. Since both suppliers and retailers are pursuing a low-margin, high-volume strategy (Kotler et al., 2009), the stable and high-volume orders from Wal-Mart can meet the needs of the suppliers. However, only large orders are not enough in current business, according to Hansen (2009), a service-centered philosophy and service quality are crucial for building long-term relationship with suppliers. To keep a high quality of service, Wal-Mart is innovative and a pioneer in technology development. It is among the first retailers using computers to track inventory (1969), adopting the bar codes (1980) and wireless scanning guns (late 1980s), and introducing EDI for better coordination with suppliers (1985) (Johnson, 2002), which developed the efficiency of distribution and turnover of goods so that it can meet the requirements of suppliers. To individual customers, not only selling products of suppliers, Wal-Mart has private-labels such as Great Value, OlRoy, Partents Choice etc, which provides products in wide fields. Kumar et al. (2007, cited in Geyskens et al., 2010) argued that private-label products are positioning at mid-quality, and they are as good as national brand offerings but cheaper. However, Wal-Mart focuses on the quality rather than only mimic other brands (Neff, 2009), trying to meet the needs of most customers focusing on cost performance. Because of the efforts Wal-Mart made, customers are increasingly relying on the private labels (Rae, 2009). Also, according to Min (2010), customers evaluate the service with product quality, which is followed by cleanliness of the store, competitive price, product variety and fast checkouts. By making collection of customer information and IT innovation, these factors are getting focused on by Wal-Mart, which keeps the service quality and satisfaction of customers. Price The price factor of Wal-Mart can be looked at by the view of both B2C and B2B businesses. For the pricing strategies towards individuals, a lower price can capture more market share even competitors build price wall to fight in the market (Chiu et al., 2009). Wal-Mart has a great advantage in the competition among retailers because of offering a lower price and promising it the lowest among all, but lowering the price does not definitely lead to a cut in the profit. Wal-Mart uses a broad line and low value added product lines to keep prices low and raise the volume that is increased greatly enough to make up for the low margin (Kotler, 2009). However, there is always a risk: if the added revenues from the increased demands cannot cover the loss of margin, it will diminish the profit (Nijs et al., 2007). By using and collecting a huge database of consumption of products in large regions and super centers, according to the law of large numbers, the demands of the products could become stable and predictable. With a prediction of consumer behavior and risks, an aggressive pricing strategy helps Wal-Mart gain huge advantages and profitability. Place For Wal-Mart, a company that has been focused on discount merchandising and growth (Graff, 1998), cost is always a key to it. With mature management and decisions on places the products available to customers, distribution and channels, Wal-Mart gets phenomenal growth and excellent performance. First of all, considering the size, majority of Wal-Mart supercentres are located in nonmetropolitan counties and get around the distribution centers (Graff, 1998), which can make Wal-Mart benefited from a low land-rent cost and a more efficient distribution. However, a great negative impact on Wal-Marts market share occurred because of the factors of the growing maturity of internet retailing industry and lower prices offered by on-line retailers (Bock et al., 2007). In order to keep the market share and the customer satisfaction, Wal-Mart launched its own retailing websites and planned to build multichannel. This shall benefit the giant retailer as researchers found that the adoption of inte rnet and a multichannel strategy will be more profitable for retailers than traditional strategies (Zhang, 2009; Bock et al., 2007). Other than the location of supercentres, the performance of distribution of Wal-Mart is outstanding. Firstly, by geographical segmentations, distribution centers, around by supercentres, are located in appropriate regions. Suppliers make most deliveries to distribution centers, and retailer then ferry goods between the regional centers and individual stores using its own trucks (Burritt et al., 2010), which reduces the cost of transportation and enhances Wal-Marts control on the whole inventory and process of delivery. Also, a mature IT system weighs greatly for Wal-Mart: hand-held computers used by employees can collect the information of products such as storage, packaging and shipping, and a satellite communication system set up in 1983 helps managers to track sales and inventories in stores across the country (Chandran et al., 2003), which keeps the distribution under control and improves the efficiency. In addition, Wal-Mart puts a great concern upon the suppliers and the integration of supply chain. Because great volumes of products are sold through Wal-Mart, suppliers are delighted to do business with the retailer at a lower price because of the large orders, which increases the bargaining power of Wal-Mart. As what Davies et al. (1995) found: strength in bargaining power positively relates to commercial success. It seems that Wal-Mart keeps a superior power upon its suppliers to squeeze the cost. However, Even suppliers treat Wal-Mart as a primary customer perform worse financially (Bloom, 2001), there may still be benefits for suppliers to keep a long-term relationship with a higher performing channel member being efficient and aggressive to attract consumers to suppliers products, because the revenue with a high volume sold might cover the squeeze, and some suppliers hope it might help them expand their market share (Bollm, 2001; Erdem et al., 1997). By cutting the cost in the B2B part, the prices of products could be lower and more advantages Wal-Mart can gain in the market. Also, with a thought that putting the volume together of both itself and its suppliers are buying from one supplier can reduce costs (Muntaner, cited in Boyle, 2010), Wal-Mart has been trying to team up with suppliers to purchase the raw materials, like teaming up with Pepsi to purchase sugar together from one sugar supplier at a lower price, in order to reduce the cost of private labels so that more attractive prices can be offered to customers. A good management of the place factor improves the efficiency of distribution and lowers the cost of the company. Promotion The element of Promotion was divided into sales promotion, including reduction of price, discount etc, and communication, including advertising, public relations, store design etc (Van Waterschoot et al., 1992; Davies, 1995). In sales promotion, Wal-Mart uses reduced prices to increase the sales of the inventory in order to keep a high turnover rate and release the problem of stocking of inventory. Also, as it was found that a slight change in the price will lead to great improvement of business performance in a high price-elasticity product (Driussi, 2007), Wal-Mart uses short-term discounts on particular products to stimulate the consumption of products. Concerning about the communication of Wal-Mart, with an increasing budget on advertising from $405 million in 1999 to $2.3 billion in 2008 (Norman, 2009), the brand name and the slogan of save money, live better, formerly always low prices are getting widely known, which leads to a greater awareness of public and an increase in brand equity (Keller, 1993). Also, it uses diversified advertising methods such as TV, websites and newspaper, which is crucial to the success of any advertising campaign (Scott, 2009). In addition, according to Ataman (2010), by making efforts on advertising can improve the customer loyalty to the companies, which might also be an important reason for Wal-Mart being attractive and well accepted by publics in either new or existing market. It seems that Wal-Mart focuses greatly on communication with customers and trying to get more strength of brands. However, there are still some factors that Wal-Mart needs to take into consideration. First of all, although Wal-Mart is widely accepted by the public, the public relationship and the social image from the public tell a different story. With a history of anti-union tactics and worker disputes, including an ongoing gender discrimination lawsuit (Bustillo, 2010), Wal-Mart is getting into a social issue negatively affects its social image. Society worries about Wal-Marts lacking of consideration to health, life and rights of employees. However, Wal-Mart has been trying to making efforts on its CSR while the public does not realize. It offers a better health care plan than the retail average, in which 80% of its US workers can get health coverage while only 58% for the retail sector as a whole (Bustillo et al., 2010). This phenomenon shows that Wal-Mart needs to make effort o n PR to change the biases made by the society. In addition, with a development of customer perspectives, physical environment and social cue, factors influencing customers feelings and satisfaction (Bitner, 1992; Hu et al., 2006) are getting more focused. Wal-Mart can try to collect more customers preference to the store environment such as store designing and employees behaviours in order to build a welcoming feeling to customers and serve customers better. Integration of The Marketing Mix Although each element of the marketing mix Wal-Mart focuses is analyzed, the marketing mix should be treated as a whole. An application of the marketing mix upon the business needs the coordination among departments of a company, not only marketing department, and part-time marketers who are not working for marketing department but have connect with customers need to be greatly relied on to generate and disseminate the market intelligence (Davies et al., 1995; Grà ¶nroos, 1994). It can be shown from the above analysis that the elements of the paradigm influence each other such as price and PR, supply chain and price, cost and distribution etc, and Wal-Mart controls them in a macro vision. With an interaction among the departments, Wal-Mart can get advantage in each element of the marketing mix by using resources widely and efficiently. Conclusion By analyzing the concentration of Wal-Mart upon the marketing mix, it not only treated the paradigm as a guide, but also applies it upon the strategy and management of the company. It is not unfair to say that with a proper application upon the business and a great interaction in the marketing mix, Wal-Mart gets benefit from the classic theory. The application of the marketing mix could be seen as a key positive factor of the success of Wal-Mart. However, to improve the business performance of the giant retailer according to the paradigm, some soft factors such as the flexibility of distribution, PR and consumers emotion can be concerned by Wal-Mart.

The multiple emulsions

The multiple emulsions Introduction: Seifriz started his pioneering work about multiple emulsions since 1925, which is regarded as the fundamental knowledge in the later research. Multiple emulsions are complicated systems which are considered as emulsions of emulsions (Garti, 1996).In the outer continues phase, the droplets of the dispersed phase named as globules which contain even smaller dispersed droplets ,the globules are separated from each other in external continues phase by a layer of oil phase film. In the inner phase, the droplets are departed from each other by oil phase (Benichou et al. 2006). It is widely believed that there exist two primary types of multiple emulsions, one is water-in-oil-in-water (W1/O/W2) emulsions that an w/o emulsion is dispersed in another aqueous phase (W2) and the other is oil-in-water-in-oil (O1/W/O2) emulsions that an o/w emulsion is dispersed in another oil phase(O2). In the previous study, water-in-oil-in-water (W1/O/W2) multiple emulsions have accounted for a vital role in t he research of multiple emulsions , because the applications of W1/O/W2 multiple emulsions plays an important role in the food industry and it is also easier for us to select various of hydrophilic emulsifiers which are safe to health as stabilizers in preparation of multiple emulsions (Pays et al., 2002). As shown in Fig. 1, take water-in-oil-in-water (W1/O/W2) double emulsions as an example, which are composed of three distinct phases : an internal aqueous phase (W1), which containing many aqueous soluble ingredients. Various internal aqueous droplets are encapsulated in an oil phase (O), which is included in external aqueous phase (W2) (Garti, 1996). Applications of multiple emulsions It is widely believed that the potential applications so numerous that the research in such promising area can bring beneficial effects, especially in products areas ,such as drug-delivery systems, cosmetics, and foods . Water-in-oil-in-water (W1/O/W2) emulsions allow the encapsulation of active ingredients which have the ability to be soluble in the internal aqueous phase, thus it is possible to hide smell of some matter; remove toxic substance; or select appropriate conditions to realize controlled release of the active ingredients under certain process of emulsification. (Kanouni et al. 2002) On the basic of slow and sustained release of active ingredients from an internal reservoir into the external aqueous phase, the main function of double emulsions is regarded as an internal reservoir to entrap ingredients whatever you choose into the inner confined space, in order to protect against oxidation, light and enzymatic degradation. As a result, sensitive and active molecules can be protected from the external phase by the function of internal reservoir. In addition, because of the phenomenon of release of water or ingredients which can be observed in the experiments, the active ingredients will exist partly in the internal aqueous phase, partly in the oil phase and occasionally in the external phase(Benichou et al. 2004) .In the food industry, double emulsions provide some advantages because of their capability to encapsulate some water-soluble substances, such as flavours or active ingredients which are then slowly released from the internal compartments. Additionally, we should select food-grade additives which is soluble in the internal aqueous phase because the consumer products in food industry will be applied in our daily lives. Furthermore, as the development of needs in food quality, the production of low calorie and reduced fat products come into food market. (Muschiolik, 2007; Van der Graaf et al., 2005). In agrochemical industry, it has become incr easingly difficult for scientists to produce products, such as pesticides which are effectively and simultaneously friendly to the environment. According to ElShafei et al. (2009), the idea of multiple emulsions has been successfully applied to the agriculture products and the multiple emulsions are relatively stable even on storage at room temperature and 4 ?for 30 days. As government increasingly pay attention to the safe and environmentally friendly products, the research in this orientation has draw publics attention. Till now, no pharmaceutical multiple emulsions have been brought to the market, because potential emulsifiers used in multiple emulsions are only available in cosmetic grade but not be applied in pharmaceutical grade. (Schmidts et al., 2009 ) In cosmetic area, the possibility of combining incompatible substances in products in order to offer more favorable functions. (Vasiljevic et al., 2005) multiple emulsions also have the potential to change the commonly oily feel of hand-cream to aqueous texture. The advance of products of cosmetics has brought out more space to develop in order to get more profits. (Kanouni et al., 2002) Methods of preparation: Scientists have done some research in multiple emulsions as the applications provide us more convenience and bring better consumer products in many areas. Because double emulsions have more complex structure and are even more thermodynamically unstable than single emulsions, they prone to be difficult to prepare, especially on an industrial scale. The difficulties of preparation of multiple emulsions have draw scientists attention, so many research have been pour into this area. In general, there exist single -step and two -step emulsification methods to prepare multiple emulsions (Allouche et al., 2003). Due to a multiple emulsion is considered as a mesophase between O/W and W/O emulsion, the one-step method of preparation means a combination of the two different types of emulsions and surfactant phase, which is very difficult to control. So, such method will not be chosen in the preparation (Matsumoto, 1987; Mulley and marland, 1980). On the basic of previous study, the two-step emulsification process is considered as the most common and better controlled method. First of all, W1/O emulsions are much easier to prepare and it is also easy to control various characteristics in these emulsions as the parameters in them are relatively limited . Secondly, in the second step, it is widely believed that the complex structure and variable quantities result in relatively difficult to control or regulate. Many methods have been commonly used to improve the preparation of multiple emulsions, adding suitable emulsifiers is regarded as one of the most significant one. In general, two kinds of emulsifiers are introduced to add in the preparation of multiple emulsions as the difference of their functions. Because of the different affinity of the emulsifiers, hydrophobic emulsifier Emulsifier I which is used in the oil phase and hydrophilic emulsifier Emulsifier II which is used in the external aqueous phase (Garti, 1996). The hydrophobic emulsifier is designed to stabilize the interface of the W1/O internal emulsion and the hydrophilic emulsifier acts as stabilizer at the external interface of W1/O/W2 emulsion. The main function of emulsifiers is enhancing the stability of multiple emulsions in the preparation and even the long-time storage. The process of two-step preparation is shown in Fig.2. In the first step, the primary W/O emulsion is prepared under high-shear conditions (homogenization) to obtain small droplets, whereas the second step is carried out with less shear in order to avoid rupturing the internal droplets because the second step i s much difficult to control than the first step (van der Graaf et al., 2004). On the basic of Kanouni et al., (2002)s earlier work, in the first step, they usually use an Ultra-Turrax mixer with a relatively high speed to prepare a W1/O emulsion which is a combination of internal aqueous phase and an appropriate oil phase with suitable low HLB emulsifier; in the second step, the W1/O/W2 multiple emulsions will be produced by adding proper high HLB emulsifiers using Ultra-Turrax mixer or mechanical agitator with relatively smaller rotation speed. In the previous study, stirring apparatuses, rotor-stator systems and high pressure homogenizers are considered as the most commonly and conventional emulsification devices (Schubert and Armbruster, 1992).As shown in table 1. the functions and disadvantages has been tabulated. There are several drawbacks in such existing methods of production ( Williams et al.,1998). First of all, it is not easy for us to control the droplet size and droplet size distribution of the final multiple emulsions products. Secondly, it is difficult to scale up because different classes of the products are generated per batch on the same manufacture conditions, which contribute to one of the main factors why such products can not be applied in the industry. Moreover,van der Graaf et al. (2005) illustrate that conventional methods are not feasible in preparation of double emulsions, because high-shear stresses can result in rupture of the internal emulsions which should be avoided in the secondary emulsification (van der Graaf et al., 2005) Different kinds of emulsification devices can generate various multiple emulsions with different conditions, such as droplet size, encapsulation efficiency, release rate, and so on. What has interested the scientists most recently is researching novel approaches to improve the emulsification equipment in order to generate more stable and ideal multiple emulsions. Much attention has been put in the improvement of the second step by using various pieces of equipment and novel method. Nakashima et al. (1991) points out that membrane emulsification is widely accepted as one of the new method for the production of emulsions recently( Nakashima et al., 1991). This technique is increasingly attracted because of its low energy consumption, the better control of droplet size and droplet size distribution and especially the mildness of the process, especially suitable to be used in the second step to prevent rupture of the double emulsion droplets (van der Graaf et al., 2005). Joscelyne and Tragardh (1998) demonstrate that it is favourable to prepare small droplets when the conditions are higher concentrations of emulsifiers, high wall shear stress through a membrane with small pore size. As shown in Fig.3. because of the mild conditions in the process of membrane emulsification, it is easier to produce small size droplets and protect the multiple emulsions from membrane rupture, especially useful in the second step of emulsification. The system chosen ceramic membranes of different average pore size to prepare relative small droplets in multiple emulsions because such kinds of emulsions more stable. Membrane technology can be applied to the many productions, such as oil-in-water (O/W) emulsions t, UHT products and so on (Joscelyne and Tragardh 1998) .However, low flux of the dispersed phase is the main and visible drawback of membrane emulsification (Charcosset et al., 2004),which is caused by the properties of membranes with a low hydraulic . In general, two methods are commonly introduced in membrane emulsification: cross-flow membrane emulsification and pre-mix membrane emulsification (Suzuki et al., 1998). Take pre-mix membrane emulsification as an example, as shown in Fig.4. the most significant advantages of such method is it can provide high flux, which can improve the membrane emulsification process. Various novel methods have been reported to improve the disadvantage of membrane emulsification. (Gijsbertsen-Abrahamse et al., 2004) for example, with the advance in nano- and micro engineering, it is possible to produce membranes with a low hydraulic resistance named microsieves. (Van Rijn et al., 2005) Microsieves, inorganic membranes, which can offer a very thin selective layer, high controlled pore size and shape, and smooth surfaces. As shown in Fig.5., SEM images of pore morphology of a silicon nitride microsieve surface. Microsieve membranes contribute to flux decline in crossflow filtration of bovine serum albumin (BSA) solutions. (Giron`es et al.,2006) According to Shnji Sugiura et al., (2003), monodispersed multiple emulsions which are good at providing relatively stable conditions are regularly applied in industries and basic studies, on the basic of easier observation, monodispersed emulsions are regarded as an effective approach in determining the resistance to coalescence of an emulsion, and in observing how the active matter go through the oil film by diffusion. (Sugiura et al., 2003) Furthermore, a microfabricated channel array has been pointed out as a promising method for preparing monodisperse emulsion droplets (Kawakatsu et al., 1997). This type of emulsification technique is called microchannel (MC) emulsification, which is regarded as a novel method for preparing monodisperse emulsions. Owning to the advantages of this technique, it is a promising technique to improve the stability of multiple emulsions. (Kawakatsu et al., 2001; Sugiura et al., 2001 ). Nakagawa et al.(2004) suggest that monodisperse surfactant-free mic rocapsules can be produced by MC emulsification using gelatin. Of course, this technique need further study to improve its low production rate. Improvements in stability of multiple emulsions In practice, significant problems may arise, not only the thermodynamic instability of emulsions, but also many destabilization phenomenon, such as flocculation, coalescence and creaming, have contribute to the unstable emulsions (Vasiljevic et al., 2005). In order to protect the emulsions from the formation of flocculation or coalescence, two methods have been introduced to protect the droplets from each other, one is increasing viscosity of the external phase, the other is energy barrier. The DLVO theory is commonly applied to explain colloidal stability. when the distance between two colloid particles is increasing from small to large, the resulting potential is rage from negative to positive because the existence of attraction potential and repulsion potential ( Friberg, 1997). Various factors may have an effect on the stability of multiple emulsions, including the method of preparation, the oil type, type and concentration of the emulsifier and so on (Vasiljevic et ,al. 2005). On the basic of fundamentally experimental data, we choose the relatively suitable and effective conditions to prepare multiple emulsions. Many research have been put into how to improve the stability of multiple emulsions because thermodynamically unstable multiple emulsions not only exist in the process of preparation ,but also occur during storage or on exposure to environmental stresses such as mechanical forces, thermal processing, freezing or dehydration. On the basic of developed techniques, we can observe or measure the leakage of the inner aqueous phase(W1) in the outer phase and destabilization properties of the emulsions. There are four mechanisms explaining the instability of W1/O/W2 multiple emulsions: (1) the instability comes from the inner aqueous droplets because of coalescence; (2) the instability comes from the oil droplets because of coalescence; (3) rupture of the oil film (4) transport of water and ingredients through the oil layer (Appelqvist et al., 2007,; Florence and Whithill,1981; der Graaf et al., 2005). In the real conditions, there may exist more than one mechanism in the multiple emulsions, different results to different situations. The determining of primary mechanisms exist in certain multiple emulsions should dependent on the experimental data and convincing analysis. What should we do is research more reasonable methods to solve the problem of thermodynamically unstablity in multiple emulsions. Three kinds of approach aiming at improving stabilization and slow solute release have been list as follows (Davis et al., 1985) : (1) stabilization of the inner W1/O emulsion, for example, the addition of various emulsifier combinations (Apenten and Zhu, 1996; Shima et al., 2004; Su et al., 2006); (2) stabilization of oil phase by choosing suitable oil type and the addition of proper carriers, complexants and viscosity builders, for instance, the solidification of the oil phase and the modification of the solubility and polarity of the oil phase to make it less water soluble (Tedajo et al., 2001); (3) stabilization of the external aqueous phase, such as increasing the viscosity of the outer aqueous phase (-zer, et al., 2000). Although many strategies have been categorized above, a majority of them are not suitable to apply in food industry because they are not easily scaled up in industry or they include not food- grade ingredients entrapped in multiple emulsions, which may make a bad influence on human health. So, there exists numerous space for us to research in the methods of improving the stability of multiple emulsions. (ORegan and Mulvihill, 2009) In general, many factors contribute to the improvement of stability of multiple emulsions as some research have deeply determined the main causes of thermal unstable phenomenon and flocculation, coalescence and creaming phenomenon. The nature and internal properties of surfactants or emulsifiers play a vital role in solving problem. Stability of multiple (Opawale, et al., 1998) emulsions has been shown to be dependent on emulsifier interfacial film strength, ionic strength, various additives, and concentration. According to Vasiljevic et al. (2005), when the concentration of emulsifier in oil phase is higher, the multiple emulsions will have lower droplet size, higher viscosity and elastic characteristics. Moreover, changing the concentration of surfactants, results in the difference of the amount of retinol released from silica particles. In addition, different polymers which are added into the aqueous phase, the encapsulation efficiency of retinol was also changed (Hwang et al., 2005). The process of multiple emulsion formation and various destabilization processes can be determined by video microscopy (Ficheux et al., 1998). A unique dimpled structure is a signal to show the deformation of the multiple droplets and coalescence of the internal dispersed phase by coverslip pressure. If the multiple emulsions po ssess relatively high stability, then such structure come out for long-time observed in the presence of adequate concentrations of surfactants and additives. So, Formation of the dimple structure is linked with interfacial film strength and long-term multiple emulsion stability (Jiao et al., 2002). The long-term stability of the double emulsion requires a balance between the Laplace and osmotic pressures among droplets in W1, because a stable W1/O emulsion is a fundamental and significant step in order to prepare a stable W1/O/W2 double emulsion. Garti (1996) illustrate the concept of weighted hydrophile-lipophile balance (HLB) is important because the value is linked with the droplet size, the number of W1 dispersed in inner phase and the stability of the W/O/W multiple emulsions. Such properties are so significant in preparing relatively stable multiple emulsions that the weighted HLB value is considered as a potential reference to select the optimal type of emulsifiers in forming multiple emulsions. In the first step of preparation, HLB(I) stands for the HLB value of the hydrophobic emulsifier, CI means the weight percentage of the hydrophobic emulsifier in the fundamental W1/O emulsion, In the second step of preparation, HLB(II) stands for the HLB value of the hydrophilic emulsifier, and CII means the weight percentage of the hydrophilic emulsifier in the W1/O/W2 multiple emulsion It was observed that using a combination of an amphoteric high HLB surfactant and an anionic surfactant can prepare a stable system(Kanouni et al., 2002). The inner phase is demonstrated to be better stabilized by minimizing the size of droplets and forming microemulsion droplets or microsphere particles, or applying more potential surfactants in order to seal the active ingredients in the interface (ORegan and Mulvihill, 2009). Choosing of optimal surfactants has made a positive effect on controlling particle size in multiple emulsions. Sepideh Khoee and Morteza Yaghoobian (2008) propose that the mean diameters of nanocapsules containing penicillin-G are linked with the properties of surfactants. that is to say, the different types or content of surfactant used in formation of multiple emulsions can result in different droplets size. N. Heldt et al. (2000) point put that changing the ratio of lecithin/SXS make an effect on the average size of the corresponding vesicles in the oil-wa ter emulsion. In addition, egg lecithin considered as hydrophobic substance, sodium xylenesulfonate (SXS) acts as the hydrophilic matter. As the ratio goes up, the average vesicle size increases correspondingly. Stability can be improved by offering suitable stabilizer because the surfactants act as film former and barrier to the release at internal interface(Khoee and Yaghoobian, 2008). Two charged biopolymers, whey protein isolate (WPI) and enzymatic modified pectins, interacted in aqueous solution to form a charge-charge complex which acts as a hydrophilic polymeric steric stabilizer improving the multiple emulsion stability .Regulating the conditions to get the result of most relatively stable condition. For example, as pH can determin the size of the complex ,when pH =6, the most stable double emulsion are gained because of the smallest droplet size, the lowest creaming, highest yield, and minimized water transport(Lutz et al., 2009). Henry et al. (2009) have studied six emulsifiers in their experiments, it is shown that as the amount of emulsifier increased, the phenomenon of coalescence occurs go down. Furthermore, droplet size is dependent on both break-up and re-coalescence events in emulsification, for example, when the surfactant concentration is lower, the droplet size is prone to a result of multiple break-up events. It is shown in the results of experiments that the frequency of droplet coalescence is decreased to a minimum as the process of preparation is under an optimal surfactant concentration, which balances the formation of the smaller possible droplets and relatively stable in preparation and long time storage. On the basic of experimental results which is analyzed by equilibrium phase diagram as well as observed through polarization microscopy, Yihan Liu et al. (2009) have got the conclusion that certain type of multiple emulsions which a liquid crystal can be formed by the surfactant with water are more stable compared to counterparts with no liquid crystals exist in the surfactant but prepared in the same condition(Liu and Friberg, 2009). Garti and Aserin (1996) propose that macromolecules together with monomeric surfactants can be served as steric stabilizers to improve the stability of multiple emulsions. The synthetic polymeric surfactants are ideal interfacial barrier to improve thermodynamic stability and entrapment, which is very helpful in reducing release rate of entrapped additives,and preparing smaller double emulsions with long-time stability. Take WPI-polysaccharide conjugates as an example, compared with monomeric surfactants used only, the application of polymeric emulsifiers results in better encapsulation and controlled release of addenda (Benichou et al., 2006). Transport mechanism in multiple emulsions Various kinds of possible mechanisms have been illustrated to interpret how the substances transport through the oil phase. Oil soluble substances just transport through the oil phase by diffusion which is served as controlled mechanism. Many factors contribute to the transport rate, such as the properties of oil phase, the nature of ingredients, and the conditions of aqueous phase (Chang et al., 1987) .In the previous study, it is found that water and water soluble substance can easily migrate through the oil phase. Kita et al. (1977) demonstrate that two possible mechanism can be applied to interpret the phenomenon of transportation: (1) reverse micelle transport; (2) diffusion across a very thin lamella. Cheng et al. (2006) demonstrate that both Cl- and Ag+ can transport through a thick oil film through observing and measuring the formation of AgCl precipitate in the W1/O/W2 multiple emulsion. Ions can not transport through the oil film which is very thin (

The House on Mango Street :: House Mango Street

The House on Mango Street This book is so powerful because Sandra Cisneros gives a first-hand account of the everyday magic and misery of young Esperanza, simultaneously applying themes of her desire for escape and love for the people and bittersweet childhood of Mango Street. In many other novels of this sort, the dialog comes across as an extended complaint, a long and tiresome negative report of how down-trodden and hopeless is a given situation, and how arrogantly nonchalant are those who benefit from or cause it. The beauty of this book is Cisneros' deft mingling of Mango Street's poverty and low social status with its inherently human beauty and magic when seen through the eyes of a young girl. Mango Street's humanly rich qualities are what will bring Esperanza back. The mayor won't help Mango Street, so who will? Clearly, at the end of the book, she will. Her telling of their story in such a positive and invigorating light might change the mayor's mind. Reading Cisneros' brief biography on the last pag e says that she taught high school drop-outs, probably not from towns like Amherst or Acton, but from neighborhoods like Mango Street. Seldom can an author make a pointed social and political statement about poverty and social stratification without making it oppressive and depressing. Esperanza realizes her situation enough to want to escape it. She sympathizes with her father who wakes up in the dark every morning and is gone before the rest of the house is awake. But she is at the same time wonderfully innocent. She and her friends believe that the Earl of Tennessee's prostitutes are his wife, and no one can agree on what she looks like. This book is like a photo album, there is no chronological story, but each snap-shot a whole story in itself. Interspersed throughout the Mango Street-specific bits, are pieces of timeless relevance, like "A Rice Sandwich." This sketch tells the timeless truth that you always want what you don't have, but once you get it, it's not so great anymore. "Canteen! Even the word sounds important!" She doesn't belong there, and the kids who do are probably wishing they could go home for lunch.

Pynchons Gravitys Rainbow Essay -- Pynchon Gravitys Rainbow Essays

Pynchon's Gravity's Rainbow    Thomas Ruggles Pynchon was born in 1937 in Glen's Cove, New York. He is the author of V., The Crying of Lot 49, Gravity's Rainbow, Slow Learner, Vineland, and Mason & Dixon. Nothing else is known of this author (not exactly true, but close enough to the truth to make that last blanket statement passable). He has attempted to veil himself in total obscurity and anonymity. For the most part, he has succeeded in this, save for a rare interview or two. In 1974 he received the National Book Award for Gravity's Rainbow. He would have been awarded The Pulitzer Prize as well, but his blatant disregard for narrative sequence led to a rift between the judges and the editorial board. Ultimately, the book was not selected. In fact, no book was chosen that year in the Fiction Category, the first (and only) time a work of fiction did not receive the award. The controversy that followed was considerable. Keeping this in mind, any attempt at an expurgated plot synopsis is laughable at be st, therefore will be somewhat refrained from. However, given the brevity of this paper, it is possible to address the setting(s), the chief protagonist, and some interpretations concerning the title of this book.    The setting is World War II, and England is being devastated by Hitler's revenge weapon, the V-2 rocket. In response to this, two organizations, ACHTUNG--Allied Clearing House, Technical Units, Northern Germany; and PISCES--Psychological Intelligence Schemes For Expediting Surrender, embark on a quest which will carry them across the world in order to find a solution for this dilemma. That's about as simple as it gets; a cursory analysis of this story is comparable to trying t... ...y) that pools all of these colors together. The colors could represent the varying aspects and cultures contained within the Human Race. The choices presented both in the title and in the story itself create a vast labyrinth, much in the way Borges conceives the workings of an elaborate universe.    This book is not for everyone. It is the most convoluted, non-linear, contradictory work of fiction I have ever encountered. It is also one of the most hysterical, challenging, harrowing, brilliant and beautiful. Pynchon clearly affirms Eliot's assertion that fiction and poetry must be difficult in order to capture the difficult modern world. Reading this work becomes a metaphor for examining life which exists on a disruptive continuum. From this book alone, Thomas Pynchon must be considered as one of the most important voices in 20th-Century literature.

Description Essay

During my time as a child, I remember visiting so many places with my family throughout Southern California. One of the best memories was when I visited Lake Arrowhead. Located in the beautiful mountains of San Bernardino, Lake Arrowhead is a tiny city where every family would enjoy living in. Not only is Lake Arrowhead Village a great place to live but great place to enjoy nature’s beauty at any time of the day. I remember Lake Arrowhead for its beautiful scenery, it is family-oriented, and it has many outdoor activities. While visiting Lake Arrowhead in the winter time, I fell head over heels with the beautiful scenery that nature brought upon my eyes. As I arrived to the house in the evening, I looked up and I was able to see the stars that lit up the sky above me. As I walk down to the lake, I was able to hear the crickets’ chirping and the owls hooting as they hear the crackling of the snow that I’m stepping upon. As I look through the horizon of the snow, I saw the never ending slope falling towards the lake that apparently was frozen. As I sat on one of the unfrozen steps, I looked up once again, and I see the beautiful full moon sitting on a cloud. The stars shined even brighter when the moon glistened its light down to Earth. The lake looked really calm and I only saw a couple of ripples being caused by a female duck and her ducklings swimming in the middle of the lake. In the morning when I looked outside the window, the sun shined beautifully through the icicles that dangled down the side of the house. When I drove down to the city, you can see the cities that are at sea level. As I continued looking down, I see the clouds climbing up the mountains. And as I reach out of the car’s window, I can feel the refreshing mist that touches my fingertips. The scenery of the cities down below can’t no longer be seen because of the clouds the cover the scene like a blanket that stretches miles away across the sky. While walking through the forest, the leaves kept falling one by one. As the night approaches once again, the sunset looks like if someone painted it precisely to appear like an orange-ish and purple like sky as it gets darker every second it passes. Besides having beautiful scenery, Lake Arrowhead is family-oriented. While spending the weekend in Lake Arrowhead, I got to spend plenty of time with my family. In The Lake Arrowhead Village my family and I got to eat in a Mexican oriented restaurant called â€Å"Papagayos†. While eating in Papagayos, I got to talk with my family about many situations that we never had spoken about. For instance, I talked about what I thought I should do as my career. My family supported my decision and is helping me get to it. We also got a chance to explore their outdoor mall. There are many events in The Lake Arrowhead Village that are family oriented, such as family talent shows. Every Saturday, there is a competion for almost everything. There are times where they open up a fair close to the village for the weekend. Me and my brothers got to play many of the games and won many prizes. In Lake Arrowhead, there are many fun activities all over for families to enjoy their time no matter in what season we are in. Besides having a beautiful scenery and being family-oriented, Lake Arrowhead has many types of outdoor activities throughout the entire year. During spring time, you can jog for miles while enjoying the warm sun rays hitting your back. You can also hike between make of the resorts that provide mountains that are safe to climb. During the summer time, you can enjoy your time playing many sports such as volleyball. You can also spend your time on  your private boat and swim in the lake whenever there are heatwaves. Many people get their tan whenever the sun is really bright. In fall,

Use of Real Options Theory in Financial Management/Modeling

At a previous employment environment, the chairwoman of the corporation acted on a whim, quite an than, conducting a series of testing for his elabo appreciateness to go into other bloodlinees ventures. Within a few short months, the plan was toss away for neediness of favorableness. As an employee, I imagination of this as a failure on the owners part. However, the solid Options possibleness is basically, weighing the outcome for expansion or acquisition utilizing capital enthronisations for approaching ventures. suppose Real Option theory as a method to remove some of the risk in capital localisements. useful assistance and decision devising target be derived using very much(prenominal) charts as the Decision Tree. The decision faeces be extremely tiresome. Use of Real Options theory in m iodinetary Management/ mannikin Long past ar the days, where a follow displace sit idleness waiting for an paper, because art object waiting person else is making the move. The benefits that an older company whitethorn experience through experience whitethorn not fit into todays society of technological changes. However, the risk of a company that has existed over 50 years, fuck they lose to b atomic number 18-ass companies that evolve because of rotatory changes in the cleverness to change the way of life of history.Creating valuable service for consumers and bringing a product or service to food marketplace, mustiness be mean to meet the chances of shareholder profits. Consider the comparison of social neting sites, Myspace and Facebook. twain are considered to be apace development and competitive to increasing in membership. However, rapidly increase the popularity of Facebook and exceeded the expectations inwardly the social ne twork environment. The billion dollar corporation enters the market with more appeal to younger consumer, as well as a sort of other industries.Facebook provided more appeal by allowing the markets to meet the consumer where they were located, alternatively than wait on the consumer to come to them. As monetary managers in the corporate environment decide which send off is beneficial to stock holders, returns on investment, and which should be abandoned or expanded, risk can become a certainty in the outcome. The risk of capital investment in the attempt to take on future debts just because they get to a bear sex that the vocation testament be a success. The get of time to construct a business model would save terrific amounts of money before taking on the future dispatch.Gathering data of the competitive market and using past financial discovering statements will be useful, however, with bracing projects, there will be limitations, barely estimation of the percentage values can be constructed. Strategic budgeting and capital investment planning decisions to expand into the future gainfulness of a company can be agonizing if not properly aforethought(ip) by financ ial managers. The assets, in accompaniment to capital and distri besidesion, change over life-sized periods of time according to the supply and carry of the consumer markets.The net present value (NPV) of what is easy, as far as Return on Assets and the Return on Investment (ROI). represent projection into subverting new equipment, farm animal over the capacious run kind of than a short period. Capital resources and budgets are the topics as it relates to using the Real Options possibleness in Financial Management Modeling. Financial managers can utilize the Real Options guess as a series of matter-of- detail solutions to foresee into the future over several(prenominal) years. New products and the amount of capital to invest as well as the mount needed to make an expansion or either to realize that the project would not work.Theoretically, it is very simple and that many another(prenominal) companies would utilize this theory. However, the recap or history of busines s failures is not seen in the futility of business success. The metrical composition whitethorn not lie. All systems may say go full steam clean ahead with the plans for expansion however, there is a business cycle which will be the business model incorrect. match to Rothbard, (2005), expectation in business fluctuations all the time. there is no need for any finicky cycle theory to account for them. It is plainly the results of changes in economic data and is to the full explained by economic theory.Many economists, however, property general business first gear to weaknesses caused by a depression in edifice or a farm depression. however declines in specific industries can neer fire up a general depression. Shifts in data will cause increases in activity in one field, declines in other. There is nothing here to account for a general business depression a phenomenon of the true business cycle. It is soft-witted to say, as many people do, that a farm depression wil l ignite a general depression, because farmers will buy less goods, the people in industries change to farmers will buy less, etc.This ignores the fact that people producing the other goods now successful by consumers will prosper their demands will increase. (2005, pp. 6) two the enterpriser and large corporations have ideas to expand into new market. The main aim is company profits, either with or without expansion. contrast expansion into other industries or supranational territories with current business. However great the idea may seem at the Real Options application of theory will dissolve how fallible an idea with be in implementation.Payback period, cash flows and internal rate of return, as well as long term debt financial support are the tush of provision for utilizing the real options theory. Major branch will not derive from gemination of products that are already in the market place, but to begin with creating superior caliber and improvements. Such as Face book found a better way for people to sink over the internet. Before Myspace, there were such things as electronic mail. Facebook, the ability to interact as well as spurt groups, and fan pages begin with meager begins on a college campus.However, did the owner plan for this maturement or was it happenstance. How does the work into the corporate social organisation for a welding company or maybe a warehouse which manufactures machine parts? Examining the stream of information within the forums, research and development addressed. According to Ketchen et al, (2007), entrepreneurship refers to firms avocation of superior performance via simultaneous opportunity-seeking and advantage-seeking activities. Both small and large firms face impediments while pursuing strategic entrepreneurship (2007, p. 71)In other words, rather an entrepreneur or fortune ergocalciferol company, Real Options Theory, should be the focus to commencement a new business, taking on expansion or abandoning projects.The only balance will be in the amount of capital investments. Kretchen et al, continues to state, Ketchen, et al, (2007), While small firms opportunity-seeking skills may be strong, their limited knowledge stocks and lack of market power inhibit their ability to enact the competitive advantages necessary to an tolerate value from opportunities the firms choose to pursue. In contrast, large firms are skilled at establishing ompetitive advantages, but their heavy emphasis on the cleverness of their existing businesses often undermines their ability to unendingly explore for additional opportunities. (2007, p. 371) There are many three components in which company financial manager should be kindle in the expected return on assets (ROA), return on equity (ROE) and debt ratio. Finally, another method of expansion can be with the acquisition of new business that is in operation. As stated by Stefano, worldly concern is that buyers must have capital lendable to be competi tive in acquisition negotiations.Accumulating capital may be as simple as retaining earnings in the agency instead of distributing those earnings, which is the equivalent of creating a war chest. The other option is to have a line of credit available from a financial institution. Banks are much more willing to offer financing for acquisitions than in years past. Today many banks are in the insurance business and got there through acquisitions. Insurers are overly very supportive of the acquisition function and will uncover acquisition prospects because they manage to see their successful agencies growing. Stefano, 2005) As explained by Childs et al, (Sep. , 1998), summarizes several calculation in deductive and calculated reasoning for financial managerial modeling and utilizing the Real Options Theory. They state, consider a firm that has the opportunity to invest in two projects (a and b). Investment in from each one project takes place in two stages The firm can invest in C1 R (I = a, b) to develop a project, which resolves precariousness regarding the projects future profitability it can then make a further investment of K1, (i= a, b) to implement a project. 1998, p. 308).It is clearly mentions by Childs et al, the NPV framework for making capital investment decisions has been extended to notice the dynamic nature of investment decisions (Childs, p. 305) According to Miller who goes into greater details of the grooming of providing computations to make a decision, it basically states if one project NPV is greater than 0, then it would be wise to invest in the project or product. Screenshot, (2005, p. 7) Summary Companies can no prolonged hesitate to make a business decision. However, ecisions that are not planned out utilizing capital assets can as well as cause undue hardship. It is no hourlong the large Fortune 500 companies calculative the most innovative products and services, but withal it can be the small entrepreneur with a grand idea. T he markets no longer persuaded by familiar names, but can be mesmerized by new names such as Facebook. methodology and theoretical planning and measurements can be experimenting with resourceful applications as Real Options Theory. By carefully measuring the logistics of one or more projects and committing or abandoning them all.