The role of social media in building lasting valuable customer Essay

The role of social media in building lasting valuable customer relationships - Essay Example 1). Interactive market entails appreciating the experiences customers through communication channels whereby customers have a significant experience with the internet in the form of flow (Shankar and Malthouse, 2009, p. 1). Through following their preferred brands and retailers on social media platforms, consumers can get access to an insider view of commodities and the companies that produce them while at the same time looking at new releases, promotions and giveaways among other things. The present retail environment is in a new social norm with more and more people utilizing social networks every day. According to the Digital Consumer Report almost sixty-four percent of people who use social media tap into sites at least once every day on their computers, while almost fifty percent of social media subscribers access social networks through their smartphones. Progressive business entities such as Apple, Dell, Starbucks as well as Nike among other have adopted social channels such as Twitter, Facebook and Instagram as a means of boosting their bottom-line results (Safko, 2012, p. 27). Numerous brands have started realizing that social media can be employed as a powerful instrument in driving in-store engagement as well as sales. For most of the consumers, social media can be the source of inspiration on various ways of decorating space, planning an outfit or seeing how it fits on a real person rather than the conventional model. However, the participation of retailers in social channels is not supposed to end the moment when the customer pays for the commodity he or she is buying (Sparrow, 2010, p. 33). In order to drive continuous sales while promoting prolonged loyalty, forward thinking businesses employ social media networks to foster ongoing relationships and give value to their customers through time. Even though social media can assist in promoting quick sales and short-term goals of spreading the

Adebat about can any one be an entrepreneur including with the Essay

Adebat about can any one be an entrepreneur including with the strength about it and proving them also weaknesses and prove it - Essay Example 3) The acceptance of failure or risk. From the economist’s point of view, an entrepreneur is an individual who brings together labor, resources, materials and other valuable assets into a combined form that brings out a value that is greater than before. An entrepreneur can also be defined as person who introduces innovations, changes, and some form of new order. The psychologist says that such individuals are driven certain internal forces of the urge to attain or obtain something, to accomplish, to experiment, or just to escape the authority of other individuals. To a business person, an entrepreneur will be treated as a threat or an aggressive competitor. Again to the same business person, an entrepreneur can be a benefiting factor as one can become a business ally, customer, supplier or creator of wealth to others. An entrepreneur can also be seen as a person who is finding better ways to reduce waste, utilize resources or produce jobs to those who are jobless. Entrepreneurship is also seen as a dynamical process of producing an increment of wealth (Casson, 2008). This wealth is frequently created by the people who take an assumption to some significant risks in terms of time, equity. However, these definitions will tend to view the entrepreneur from different perspectives, but they have similar notions about organizing, newness, wealth, creating, novelty and the risk taking. Each definition is sometimes restrictive because entrepreneurs are found in all professions such as education, law, research, engineering, social work, medicine, distribution and government. Entrepreneurship is a means of creating new things with some added value by devoting the required effort and resources. At the same time assuming psychic, social risks, financial and acceptance of the results of the monetary rewards and the personal independence and satisfaction. The definition of the entrepreneur stresses four

Analysis of Red Hat Linux Operating System Research Paper

Analysis of Red Hat Linux Operating System - Research Paper Example Among other innovations, such as the Anaconda graphical installer and the firewall configuration tool Lokkit, Red Hat is an established name in the open source operating system market space. This may be due, in part, to its appealing graphical interface for users and the accessibility of its programmer interface, which is intelligently presented. By reviewing this interface, as well as some advantages and disadvantages of the operating system, why exactly Red Hat is a respected name in Linux circles may become clearer. Red Hat is ostensibly based on the design principles of simplicity, robustness, and security (Cunningham & Cunningham, 2007). Simplicity refers to simple abstractions and simple components, which leads to faster and more efficient use of hardware resources. Red Hat exemplifies this characteristic by focusing on a simple desktop for users to customize. Robustness refers to the ability of a system to resist failure after the addition of a new feature or component. When a system is multiprogramming, it is ideal if the system does not fail because it cannot adequately distribute resources to handle the increased load. Red Hat, because it has been developed and re-released over nine versions, is incredibly robust in handling large memory loads. Lastly, Red Hat is based on a secure design, which means Red Hat has extended Linux’s reputation as a secure environment, primarily by buffering overflows integrated in the standard software stack, smartcard authentication support, and SELinux security. The Red Hat Linux desktop consists of GNOME and KDE, which offer a wide range of features. The KDE desktop for Red Hat (in Figure 1), features a main menu icon at the lower left, which is a red hat. The desktop includes a number of files and folders, depending on what software is installed on the user’s computer. KDE is very similar to the standard Microsoft Windows format for the central desktop, particularly in how the standard option places the taskbar at the bottom of the screen, with a main menu button at the lower left, and desktop icons arranged vertically along the left side of the desktop. KDE uses a file management and web browser called Konqueror, which is a standard setting in Red Hat installations. Lastly, the KDE Control Center window allows for additional customization of the operating system for the user. In contrast, the GNOME desktop for Red Hat Linux (in Figure 2) is slightly different from KDE (McCarty, 2004). The principal dissimilarity is GNOME’s use of Nautilus, which like Konqueror, is the default file manager and browser. Another notable difference is GNOME’s use of a drawer, which is a clickable icon that leads to links to other launchers. GNOME also features a â€Å"Start Here† facility that allows for other kinds of configurations, including changes to peripheral devices, default applications, themes, GNOME’s appearance, and so on. A Red Hat Linux user is given a choice between the KDE and GNOME desktop interfaces. Beyond the basics of Red Hat’s desktop and user interface, however, one finds a rich array of tools for a programmer to manipulate and control his or her machine. The Unix shell in Red Hat, like an MS-DOS window, allows the user to execute commands. Again, beyond the desktop and point-and-click interface, the Linux shell is actually more sophisticated. The major elements of the programmer interface

Poetry Analysis Research Paper Example | Topics and Well Written Essays - 1000 words

Poetry Analysis - Research Paper Example Take the church money out and head cross town to my friend girl's house where we plan our round. We meet our men and go to a joint where the music is blue and to the point. Folks write about me. They just can't see how I work all week at the factory. Then get spruced up and laugh and dance And turn away from worry with sassy glance. They accuse me of livin' from day to day, but who are they kiddin'? So are they. My life ain't heaven but it sure ain't hell. I'm not on top but I call it swell if I'm able to work and get paid right and have the luck to be Black on a Saturday night.   Interpretation & Analysis: Being the most visible voice among contemporary African American women, Maya Angelou’s works deal with subjects such as racism, sexism, civil rights, etc. She has also embraced various literary forms and genres to convey her creative thoughts. While ‘I Know Why The Caged Bird Sings’ and its sequels are autobiographical novels, she has also written numerous pl ays and poems. Her poems are known for their rhyme, metric and the tone of informality. The poem chosen for this analysis is titled Weekend Glory, a discussion of which follows. Weekend Glory is, in short, a celebration of work and life and the ideal balance between the two. Angelou contends that many people slog away at their office desks on weekdays and beyond, only because they lend themselves to be participants of a consumerist culture. For example, they buy expensive condo apartments, luxurious cars, etc, which places them in a perpetual debt cycle. The lines â€Å"posin’ and preenin’; and puttin’ on acts† conveys the author’s attitude toward such people, whom she sees as being ignorant and having misplaced values. Driven by an anxiety to move up socially, they seem to lose out on innocent joys of a simpler lifestyle. The author contrasts this typical modern lifestyle to her own life as a factory worker. While admitting that her own standard o f living is not top notch, she asserts that she lives a more colorful life than those fixated with career advancement. And nothing captures the author’s sense of success than her forays across town during the weekends – she gets her hair done, meets up with her friends, goes to a bar and enjoys the music and the experience there. This way she could spruce herself up for the new week of work at the factory. This sort of weekend glory may only be a consolation for the monotonous, boring nature of work awaiting her at the factory, but at least she revels in its rewards. More importantly, she is free of debt or illusion – which usually results from constantly comparing oneself with the Joneses. As for the technical aspects of the poem, it is written in a tight, compact form. This is typical of Angelou’s poetic works, which take after African American musical-lyrical tradition. The lines are short and crisp and are rhythmical throughout. But the size of stanza s are not consistent, ranging from 2 to 8 lines in length. Angelou usually gives emphasis to tone and flavor in her poems even if it compromises other metrics. And Weekend Glory is no exception to this. The tone is informal yet assertive and succeeds in capturing the author’s intended meaning. The overall effect is one of criticism towards work and careerism, while also showing empathy towards people. Works Cited: Angelou, Maya, Weekend Glory, poem from , first posted in January,

Ethical Issues Research Assignment Paper Example | Topics and Well Written Essays - 1000 words

Ethical Issues Assignment - Research Paper Example g is an ethical issue in which a struggle between the body and mind would happen and the winner would be either the body (In case the person opts for mercy killing) or the mind (In case the person decided against the mercy killing). Proponents of mercy killing are of the opinion that it is better to assist a person medically to terminate his life, if he is in a hopeless situation. In their opinion, the person who suffers pain and discomforts should have given the right to take decision about sustaining his life in such pathetic condition. Others can cite ethical or moral issues against the mercy killing; but the ultimate sufferer would be the patient only. On the other hand, critics of mercy killing believe that only the creator has the right to take the life back of his creations. They are of the opinion that life is the most important thing in the world. Nobody has so far succeeded in unveiling the miseries about the life. Nobody knows from where we come and where we go after death. No science or technology, so far succeeded in creating an artificial life in a laboratory setup which underlines the importance and value of life on earth. Moreover critics also argue that only the creator has the right to modify or destroy creations and anything against his will would be unethical. As expected, we met strong arguments both in favour and against mercy killing during our research. We found most of the arguments of the proponents and the critics logical and valuable. It was difficult for us to take a position on this issue and our group actively discussed all the major arguments from both the sides in order to make a conclusion. Some of the arguments we found during our research are given below. The article IF MERCY KILLING BECOMES LEG, argued that mercy killing would be misused if it is made legal (IF MERCY KILLING BECOMES LEGAL). The above argument seems to be logical as the antisocial elements can kill innocent people on behalf of mercy killing in order to

Motivation Plan. About my mentor Essay Example for Free

Motivation Plan. About my mentor Essay Tangie Stevenson works for Medicredit Corporation, which is a Management and Recovery Agency, better known as The Outsource Group. This agency is a third party collection agency which a third-party collection agency is as agency that was not a party to the original contract between a creditor first-party and a debtor second-party. In most cases, a third-party collection agency is used once internal first-party collection efforts have been considered unsuccessful. First-party collection agency usually lasts for a period of months before the debt is turned over to a third-party collection agency. A creditor assigns accounts to a third-party collection agency for a fee. The fee differs depending on a wide variety of factors ranging from the collection agency that the creditor chooses to work with, to the number and type of accounts that will be submitted on a routine basis. The fee can be as simple as a flat fee per account submitted or a performance percentage fee on each amount that is collected. In some cases, it may be a combination of both. It is dependent upon the relationship that is agreed upon. As a collections manager Tangie oversee’s all activities related to the company’s credit and collections. She is responsible for formulating, implementing, and maintaining credit and collections policies, monitoring collections and past due accounts, reporting on the activities of the accounts receivable department, and ensuring timely collection of customer accounts receivables. She also provides training, direction, and evaluation of credit and collections employees. In addition to overseeing the collection department staff, she tracks customer feedback through the review of incoming letters, emails, and phone calls and the analytical data collected through outside reporting agencies. She also identifies errors or glitches in collection procedures and recommends solutions to increase collections on delinquent accounts while ensuring customer satisfaction and retention. The Plan I have established a plan to keep the employees in Tangie’s department motivated and satisfied. Keeping employees motivated and satisfied are important elements of not only getting the most out of your employees, but also in retaining your best employees. The best employees are always in high demand, and will change companies if they are not kept motivated and satisfied at work. It doesn’t matter what you build, invent or sell; your organization can’t move forward without people. CEOs, company founders and managers the world over know that keeping the teams beneath them moving forward together in harmony means the difference between winning and dying. The plan that can be applied to Tangie’s department that would increase the motivation, satisfaction and performance would be to first, have the team members build ownership among themselves. They must feel as if they own the place and not just work here. Once of the principles of self-managed teams is to organize around a whole service or product. One way to inspire this feeling is to have each of the members become familiar with what the other members are doing, allowing them to bring their ideas for improvement to the table and have input in the entire process. If the roles are too specialized, have each of the members of the team exchange responsibilities often. This all makes them feel like â€Å"it’s mine†, and most people, when it’s theirs, really don’t want to fail. Next, you must trust the employees to leave their comfort zones. This means to allow them to do more than one specific task, it will allow them to grow and become more confident in their abilities while making them feel more valuable to the organization. Even though as a manager it may feel like allowing individuals to try new things presents a risk to productivity or places workers outside of their established place, it heads off other issues. The bigger risk is having people get burnt out or bored. Then, is to keep the team informed; business leaders have a clearer perspective on the bigger picture than their employees do. It’s really important to tell subordinates what’s going on. What a manager may take for common knowledge about how things are going or what challenges are down the road, employees should be informed of. Spreading the intel lets everyone in on the lay of the land and at the same time strengthens the feeling among workers that they are an important asset to the organization. Then, is the fact that your employees are adults so treat them as such. This is also important when it comes to motivation and satisfaction in the organization. Employees need to be dealt with in a respectable manner. In any organization there is going to be bad news. It could have to do with the individual or the company as a whole but just remember to treat employees accordingly. As a manager, if you choose to keep people in the dark about trying times or issues, the fallout could be more serious than the issue itself. When people are left out, they tend to make things up. An important part of the plan is to remember that money matters, but not as much as you think. Compensation packages are a big deal when employees are hired, but once hired the motivation tends to go downhill. The motivation then comes from things like the challenge of the work, the purpose of the work, the opportunity to learn, and the opportunity to contribute. Last, is to reward and recognize employees if they’ve done something truly outstanding. Instead of telling others that your employees are doing such a great job, take the time to bring a specific person into your office or write an email or note along with that person’s paycheck to let him know that his work is truly outstanding. Rewarding them with small gifts like tickets to a movie, a gift certificate to a grocery store or even highly wish for tickets to a sports game is a good reward. Reward employees with time off, you will be astounded to see how quickly your employees get to work when you offer to let them leave a little early or if you give them the option of coming to work a little late the next day. Reference Forbes. (2013). 7 Ways to Keep Your Employees Happy (And Working Really Hard). Retrieved from http://www.forbes.com/sites/karstenstrauss/2013/09/08/7-ways-to-keep-your-employees-happy-and-working-really-hard/

The Conservation Of Madagascar And Its Lemurs Biology Essay

The Conservation Of Madagascar And Its Lemurs Biology Essay The extraordinary island of Madagascar is unlike anywhere else on earth. Roughly the size of France, with an area of 226,658 square miles, it is the worlds fourth largest island. It lies in the Indian Ocean, approximatly 250 miles off the coast of Southern Africa. Madagascar, and the tiny island of Comoro, provide the only present-day native habitat to lemurs (Butler, 2009). Nicknamed the 8th Continent because of its diversity of species (Hooper, 2005), Madagascar lacks the dominant form of primates distributed worldwide. Instead, their niche has been filled by an older group of primates, the Lemurs. Due to Madagascars isolation, lemurs have an interesting evolutionary history. Madagascar was originally part of the super continent Gondwanaland. As Gondwanaland began to break apart around 160 million years ago, Madagascar broke away from Africa (Carwardine, 2009). The Island continued to drift, moving away from Africa and by the evolution of monkeys, 17-23 million years ago, Madagascar was already isolated. As highly intelligent and adaptive primates, monkeys, quickly became the dominant primates around the rest of the world. The Strepsirhini, the suborder that includes the lemurs, lorises, bushbabies, and pottos, were driven away and towards extinction by these advanced primates. The lorises, bushbabies, and pottos were able to relatively successfully coexist with the monkeys, largely due to their nocturnal and insectivorous traits. They did not compete with the monkeys; however, the lemur lineage was driven to find a new home, Madagascar (Baines, 1997). As the island of Madagascar drifted futher from Africa, the lemurs were then isolated from the rest of the world and its evolutionary changes. They are now By far the most renowned and diverse group of Madagascars mammals (Sauther, 2009). They have spread throughout Madagascar, filling the niches without much competition or predators. Today lemurs are found in almost all of the ecosystems of Madagascar (Carwardine, 2009), many have adapted in amazing and bizarre ways to ensure their survival. Higher primates or homo-sapiens did not reach Madagascar until around 2,000 years ago, when they learned to navigate the seas (Oldfield, 2002). Once there, humans began to systematically destroy the previously untouched island .15 species of lemur are known to have become be extinct, but many more are thought to have disappeared before they were even discovered. Currently all lemurs are in danger, largely due to habitat destruction and hunting. Madagascars terrain is as diverse as its wildlife with coastal plains, mountain ranges, dramatic escarpments, and dense rainforest. As such, there is a great diversity of ecosystems, each with differing vegetation and therefore: different species. This is usually in accordance with relief, geology and rainfall. The first humans to arrive on Madagascar were the ancestors of the Sakalava people, who originated in Indonesia and now live in the West of the island. These early settlers practiced shifting cultivation, burning the previously untouched vegetation. In the 9th and 13th centuries respectively, the ancestors of the Merina people and Betsileo tribes of Northern Madagascar also arrived from Indonesia, and began farming rice. During the last 1,200 years people from Africa and the Arabian Peninsular have also settled in Madagascar, bringing with them Zebu cattle. Many traditional ceremonies and rituals are based around Zebu cattle, even today many Madagascians measure their wealth by the number of Zebu they own. As such there is now more Zebu than people on Madagascar. Every year vast areas of vegetation are burnt in an attempt to improve pasture for these animals (Oldfield, 2002). In 1895 Madagascar became a French colony. These new settlers began harvesting valuable hardwoods for export, such as ebonies and rosewoods, the harvesting of these trees continues today. The endangered Dalbergia delphinensis tree is one of over 30 rosewoods threatened due to selective felling (Oldfield, 2009). The restricted distribution of this species also coincides with a proposed site for a titanium mine which threatens all the remaining coastal forest in Southeast Madagascar (Kimball, 2009). Also to its detriment, Madagascars rainforests contain valuable minerals, such as gold and sapphires. Attempts to extract these poses further threats. Mining is one of the many threats to Madagascars forests and the many species that rely on them. Wood is also cut for fuel and many logging companies are keen to acquire forest concessions. Another threat is the local form of shifting cultivation known as tavy. Most of Madagascars 13 million human inhabitants depend on the land for their livelihood. Massive amounts of forest are cleared every year by cut and burn techniques for rice cultivation, maize and cassava. Many areas are exhausted of their nutrients and then abandoned, the secondary vegetation that then grows is known as savoka, this is eventually replaced by grassland (Oldfield, 2002). Madagascar is home to a massive 10,000 or so plant species, 80% of which are endemic to the island (Carwardine, 2009). Although Madagascars animal diversity is less striking, many species are unique to the island. Over 250 bird species, nearly half of which are endemic to the island, 300 species of reptiles, over 90% of which are found only on Madagascar (Oldfield, 2002). The islands only amphibians, 178 frog species, all of which are endemic and more than 33 known species of lemur inhabit Madagascar, more than half in its depleting rainforests. According to the Botanist, Henri Perrier de la Bathie, writng in 1921, The once mighty rainforests of Madagascar have declined dramatically. As early as 1921, felling had destroyed ninety per cent of Madagascars forests (Sauther, 2006 ). Biologically, it is regarded as one of the richest areas on the planet (Green, 1990), however, no one has ever managed to make a full evaluation of Madagascars many threatened rainforest species. Conservation-status information on some species of animals and trees has been assembled, but is nowhere near complete. Of the rainforest species of lemurs alone, threatened species include the Indri, as well as the Aye-aye, Hairy-eared Dwarf Lemur, Golden Bamboo Lemur and the Red-bellied Lemur. According to Ian Tattershal in Michelle Sauthers report, Lemurs: Ecology and Adaptations, there is general agreement that the lemurs, including the recently extinct subfossil forms, should be classified into seven families: Cheirogaleidae, the dwarf lemurs with five living genera; Lemuridae, the true lemurs and their close relatives, with five genera (one extinct); Lepilemuridae, with two genera (one extinct); Indriidae, with three living genera, Archaeolemuridae, with two genera (both extinct); Palaeopropithecidae, with four genera (all extinct) and Daubentoniidae, the aye-ayes, with a single living genus and species. Depending on whose classification is accepted, living lemurs may number up to forty different species and possibly even up to seventy two species, if subspecies are included in the count. With these numbers, and despite recent extinctions, Madagascar ranks third highest on the list of high-primate diversity countries worldwide (Sauther, 2009), despite being only one tenth of the size of the world leader, Brazil. All of these species of lemur are endemic to Madagascar. According to the ICUN Red List of Threatened Species, each of these species has different threats to their survival. Many lemurs, such as the Red-ruffed Lemur, and many types of bamboo lemurs are critically endangered. With a drastically reduced habitat there are few left in the wild. The Hairy-eared Dwarf Lemur, Golden-brown Mouse Lemur, and the Black and White Ruffed Lemurs are not as close to extinction, but are listed as endangered. Some of the lemurs listed as vulnerable include the Black Lemur, Crowned Lemur, and a number of Fork-marked Lemurs. Perhaps the most remarkable lemur species have long been extinct. These included the Archaeoindris, which was larger than an adult male gorilla, the Babakotia and the Magaladapsis. All lemurs are protected by law, and in many communities it is considered taboo to kill an Indri, but elsewhere, the Indri, and many other species of lemur, are hunted for food and sometimes sold as bush meat or pets (Carwardne, 2009). Madagascar has suffered environmental degradation over a significant part of its land mass. Once covered with rainforests, most of the Eastern third of Madagascar is now, either barren, or reduced to shrub land. As indigenous vegetation is cut and burned for fuel many areas such as the Spiny forest, which contains many rare plant and animal species endemic to the island, have given way to cactus scrub. Around eighty per cent of the original plant cover has been destroyed and much of the terrain is now degraded grassland (Oldfield, 2002). Each year, a further 1% of Madagascars forests are levelled. This mass deforestation not only affects the land and its inhabitants directly, but also indirectly. Without vegetation to absorb moisture the soil is eroding away at an alarming rate. Enviromental regulations have been in place to protect the forests and species of Madagascar since 1881 and at present, more money is put towards the conservation of Madagascar, than any other part of Africa (Butler, 2009). Madagascar is one of the worlds poorest nations, with a per capita income of approximately $240 per year. About 80 percent of the population are subsistence farmers, many of whom depend entirely on natural capital to support their way of life. The peoples dependency on the land and natural resources is of major consequence to Madagascars ecosystems and endemic biodiversity (Kremen, 2010). The major environmental problems of Madagascar include deforestation, and thus loss of habitat, agricultural fires, erosion and soil degradation and the over exploitation of resources. The deforestation of Madagascar can be mostly attributed to three activities. Tavy, or slash and burn agriculture, logging for timber, and fuel wood and charcoal production. Tavy is a large part of Malagasy culture, and has been since the arrival of humans on the island. It is used to convert tropical rainforest into rice fields. An acre or two of land may be cut or burned; it is then planted with rice. After several years production the land is then left fallow for up to six years before replanting (Kremen, 2010). After several of these cycles the land is exhausted of all its nutrients and no primary vegetation will grow. The land then becomes barren and only scrubs and a few grasses will grow. This vegetation is often insufficient to anchor the soil, especially on slopes, making erosion a problem. According to the ICUN, the high value of Malagasy hardwoods also makes logging for timber a significant problem in many areas of Madagascar, especially in the rainforests of Eastern Madagascar. Even the few areas that are protected are often illegally logged and even the endemic spiny forests of Madagascar are being cut at an alarming rate for charcoal and fuelwood production. Every year, as much as a third of what remains of Madagascars forest burn. Fires set for land clearing and pastureland often spread into adjoining forests ,causing much damage and further reducing the habitat of many species of flora and fauna. For Madagascar, a country that relies on agricultural production as the foundation of its economy, the loss of this soil, due to erosion, is a massive problem. The deforestation of Madagascars central highlands plus weathering has resulted in massive soil erosion accounting for up to 400 tons per year. Every yea,r the cost of environmental damage is approximated to between 100 and 290 billion US dollars. Deforestation represents 75% of this loss and 15% due to the erosion that effects agricultural and pastoral production (Oldfield, 2002). Due to the factors mentioned throughout, and many more, Madagascars species are among the most threatened in the world. Since the arrival of man Madagascar has lost a known 16 species of lemur, including one the size of a gorilla; a pygmy hippo, the largest land bird to ever walk the planet, and giant tortoises, a species that had survived for 200 million years. The ICUN Redlist currently includes 472 Malagasy species at risk of becoming extinct, although this number is probably massively optimistic. Today, Madagascar is arguably the worlds highest conservation priority (ICUN, 2011). Ensuring the survival of lemurs is not only important because they are endemic to Madagascar, but also because they benefit plants and other animals. Many species of lemur are very important seed dispersers for forest trees and pollinators for many of the plants that are also endemic to Madagascar. They are also an important source of food for other animals. The National Association for the Management of Protected Areas in Madagascar (ANGAP) was founded in 1990 to manage Madagascars protected areas system. ANGAPs mission is to safeguard Madagascars ecosystem, research the potential of Madagascars biodiversity, develop environmental education programs for local people, promote potential commercial applications of Madagascars biodiversity, for example ecotourism, and to support sustainable development activities in areas surrounding protected zones. One of ANGAPs goals is to enable local communities to directly benefit from the conservation of Madagascar. Half of the entrance fees to the conservation parks go directly to local communities and visitors can not enter a park without hiring a local guide. ANGAP also works closely with many other organisations and scientists to asses the impact of visitors to the parks and reserves and study the biodiversity of Madagascar. The ANGAP manages the protected areas network in Madagascar (Butler, 200 9). The network includes three types of protected area. Strict nature reserves, national parks, and wildlife reserves. In 2003, at the ICUNs world parks congress, Marc Ravalomanana, the Malagasy president, announced a bold plan to expand the amount of area under protection from approximately 1.7 million hectares to over 6 million hectares. In 2005 the first 10,000 km2 of the new protected areas system of Madagascar was granted protection status and in 2006 1 million hectares was added, both contributing to the overall goal of 10% of Madagascar being protected. This plan also involved broadening the definition of protected areas in Madagascar and legislation has since been passed to allow four new categories of protected area, natural parks, natural monuments, protected landscapes, and national resource reserves (Butler, 2009). Madagascar currently has 19 terrestrial national parks, 2 marine national parks, 5 complete natural reserves, and 21 special reserves. Reference List Baines, E (1997) University of Edinburgh Natural History Museum. Retrieved from http://www.nhc.ed.ac.uk/index.php?page=493.504.513. Accessed 28/4/2011 Burnie, D (2001). Animal. London: Dorling Kindersley Butler, R. (2009) Wild Madagascar. Retrieved from http://www.wildmadagascar.org/history/. Accessed 29/4/2011 Carwardine, M (2009). Last Chance to See. London: Harper Collins Green, G Sussman, R (1990). Science, New Series, Vol. 248, No. 4952, Pages 212 215 Hooper, R (2005). New Scientist Madagascar Reveals Two New Species of Lemur. Retrieved from http://www.newscientist.com/article/dn7818. Accessed 14/4/2011 ICUN, 2011. ICUN Red List of Threatened Species. Version 2010.4. Retrieved from http://www.iucnredlist.org/apps/redlist/search. Accessed 24/4/2011 Kimball, S et al (2009). USGA Minerals Yearbook, Area Reports: International 2006, Africa and the Middle East. Washington DC, USA: United Staes Government Printing Office Kottak, C (1980). Past in the Present: History, Ecology and Cultural Variation in Highland Madagascar. Chicago, USA: University of Michigan Press Kremen, C (2010). Traditions That Threaten. Retrieved from http://www.pbs.org/edens/madagascar/paradise.htm. Accessed on 1/5/2011 Oldfield, S (2002). Rainforest. London: New Holland Publishers (UK) Sauther, M (2006). Lemurs: Ecology and Adaptation. New York, USA: Springer Science and Business Media